About Us: Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential. Overview:

The Corporate Brand Strategist is responsible for shaping, protecting, and enhancing the public perception of our brand. This role oversees reputation strategy, monitors brand sentiment across channels, mitigates emerging risks, and partners cross functionally to ensure consistent, positive brand experiences. The ideal candidate combines strategic thinking, data driven insights, strong communication skills, and a deep understanding of digital and traditional reputation levers.

Responsibilities:

Develop and execute a comprehensive brand reputation strategy aligned with company goals.
Drive strategy to generate positive reviews and campaign execution.
Analyze reputation trends, customer feedback, competitive benchmarks, and public perception data to identify risks and opportunities and provide regular reporting to leadership.
Track brand sentiment across media, social platforms, review sites, and other media to understand how the brand is perceived. Take immediate action when the company’s reputation has been questioned.
Establish frameworks, playbooks, and governance models for reputation management to ensure consistent brand voice.
Work closely with Customer Experience, Product, Operations, Marketing, Legal and HR to ensure reputation impacting insights inform business decisions and to shape narratives.
Partner with brand, marketing, PR, and executive leadership to ensure alignment on messaging and reputation priorities.

Qualifications:

Bachelor's Degree in Marketing, PR, Communications, or related fields - Required
5 years of experience in Marketing, PR, Communications or related.

Compensation: In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $60,550 - $95,150 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range. Live the Paychex Values:

Act with uncompromising integrity.

Provide outstanding service and build trusted relationships.

Drive innovation in our products and services and continually improve our processes.

Work in partnership and support each other.

Be personally accountable and deliver on commitments.

Treat each other with respect and dignity.

What's in it for you?:

We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary. Not sure if you meet every requirement?: At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us. Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.

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Corporate Brand Strategist