Pink Lily is a fast-growing women’s fashion brand that delivers trend-driven styles to our customers through our e-commerce platform.

Role Overview

The Content Coordinator (Video & Social) at Pink Lily is a hands-on, creator-driven role focused on producing high-performing, trend-forward video content for social media and paid ads. This role is all about capturing, editing, and executing scroll-stopping iPhone content that drives engagement and conversion.

You’ll play a key role in bringing our brand to life through short-form video, while also supporting live selling efforts and on-camera content execution.

Key Responsibilities

• Video Content Creation (Primary Focus)

• Shoot high-quality, engaging video content using iPhone for:

• TikTok, Instagram Reels, and paid social ads

• Capture both planned and real-time content (try-ons, trends, BTS, lifestyle)

• Stay on top of TikTok/IG trends and quickly turn ideas into content

• Attend photoshoot and travel to on location photoshoots as needed.

Video Editing & Optimization

• Edit short-form video content directly on mobile and/or editing tools (CapCut, InShot, etc.)

• Add text overlays, hooks, transitions, and trending audio to maximize performance

• Optimize content for engagement and conversion (strong hooks, pacing, CTAs)

Paid & Organic Content Support

• Create variations of top-performing content for paid ads

• Collaborate with marketing team to test and iterate on creative

• Understand what drives CTR, watch time, and conversions

Live Selling & Content Production Support

• Assist in planning and executing live selling events

• Help set up filming spaces, lighting, and product organization

• Coordinate and book models/talent for live sessions and video shoots

• Support on-camera talent with styling, flow, and product storytelling

Content Planning & Execution

• Contribute ideas for weekly content calendars and campaign moments

• Bring fresh, trend-forward concepts that align with Pink Lily’s brand

• Help execute content for new arrivals, promos, and launches

Qualifications

• 1–3+ years creating video content for TikTok, Reels, or similar platforms

• Strong iPhone shooting and editing skills

• Experience with CapCut (or similar editing apps)

• Deep understanding of social trends and what performs

• Comfortable working in a fast-paced, highly reactive environment

What Success Looks Like

• High-performing video content (views, engagement, conversions)

• Consistent output of on-trend, brand-right content

• Strong contribution to paid social creative performance

• Seamless execution of live selling events

Bonus Skills

• Comfortable being on camera (or directing talent)

• Experience in fashion, styling, or retail

• Basic understanding of paid social creative strategy

• Experience booking or coordinating talent

Tone / Brand Fit

• Obsessed with trends and social content

• Creative, scrappy, and quick-moving

• Understands what makes people stop scrolling

• Loves fashion and styling outfits

Pink Lily offers a complete benefits package including medical, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts.

Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran

Pink Lily

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Content Coordinator (Video & Social)