ABOUT POPPI

Soda's back. Like, actually back. The twist? It's better for you this time (and no lie, it tastes better, too)! Join the team that's reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it's time to love soda again!

OUR VALUES

We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients.
We are creators: We're disruptors who see and do things differently, which is why we changed the soda game forever.
We do it better, together: We're better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).

LOCATION

US-REMOTE

THE ROLE

The Associate College Relations Manager will play a key role in growing poppi's presence with students on campus. You'll focus on sports, fraternities, and culturally relevant moments, helping us build and scale a standout ambassador program, activate smart NIL partnerships, and create authentic, hype-worthy content that speaks directly to the collegiate audience.

This role is all about being plugged into the culture, from the locker room to the tailgate to the group chat. You'll have a front row seat to campus life and the agility to help us expand nationally. Whether it's showing up at Greek events, collaborating with student athletes, or jumping in front of the camera for TikTok, you'll bring poppi's bold brand energy to life online and IRL.

We're looking for a self-starter who's tapped into what students care about right now, has a strong pulse on college trends, and isn't afraid to push boundaries to grow the brand. This is a high impact, hybrid role for someone ready to help make poppi the most talked about name on campus.

WHAT YOU'LL DO

Ambassador & Campus Engagement

Scale and manage poppi's collegiate ambassador program, sourcing and activating standout student leaders across fraternities, sports teams, and campus organizations.
Own recruitment, onboarding, and performance tracking for ambassadors, ensuring they deliver against brand goals and campus KPIs.
Partner with the collegiate team to bring on campus activations and male driven events to life - tailgates, Greek events, athletics, and more.
Collaborate cross-functionally to ensure ambassador output aligns with broader brand campaigns and storytelling moments.

NIL & Talent Partnerships

Source, negotiate, and manage NIL (Name, Image, Likeness) partnerships with college athletes and creators who align with poppi's bold, disruptive voice.
Ensure NIL partners authentically represent the brand and are seamlessly integrated into content, activations, and ambassador efforts.
Track and analyze NIL performance and engagement, optimizing partnerships for brand awareness and cultural impact.

Campus Culture & Community Building

Develop and nurture strong relationships with sports programs, fraternities, and student organizations to drive brand loyalty and visibility.
Act as a direct liaison to key campus influencers and micro-creators, building a flywheel of advocacy around poppi.
Provide real time insights into male college trends, behaviors, and content opportunities that can inform broader brand strategy.
Support surprise and delight campus moments to organically boost affinity among college audiences.

Content Creation & Social Presence

Serve as a front-facing content creator across platforms like TikTok and IG, authentically embodying poppi's energy and humor.
Ideate and co-create campus-focused content that resonates with male audiences - from viral sports trends to fraternity humor and daily college life.
Contribute to broader social campaigns with a college lens, ensuring the student voice is represented in creative direction and tone.

Events & IRL Moments

Support the planning and execution of on-campus events, brand pop-ups, and experiential moments tied to sports, Greek life, and key cultural moments.
Attend and document events, creating behind-the-scenes and real time content that extends the moment across platforms.
Coordinate with the brand and field marketing teams to ensure poppi has a powerful, on-brand presence at major campus events.

WHAT YOU BRING

Ability to build authentic relationships with athletes, fraternity leaders, and campus influencers.
Naturally organized and proactive - able to juggle multiple projects and timelines with ease.
Passionate about building an authentic and lasting presence for poppi in both college communities and online.
Tapped into college-driven trends, memes, and campus culture, with a strong POV on what's relevant.
Energized by real-world engagement - you love being on the ground, in the action, and part of the culture.
Comfortable working in a fast paced, highly collaborative environment with shifting priorities.
Positive, team- irst mindset with a "figure it out and get it done" attitude.
Excited to be a champion of poppi's brand values, bringing energy, optimism, and fun to everything you do.

YOUR BACKGROUND

Bachelor's degree in communications, marketing or a related field.
2+ years of experience in social media marketing or brand marketing.
Proficiency with the Microsoft Office Suite, social media platforms, and emerging channels.

ADDITIONAL REQUIREMENTS

Travel domestically for business related meetings.
Some lifting and the movement of moderate loads require 50-pound lifting requirement.
Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. 

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $65,000 - $70,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to:

Paid Time Off (3 weeks)
10 Paid Company Holidays
Medical, Dental, and Vision Benefits
Flexible Spending Account Plan
401(k) Program
Paid Parental Leave
Life Insurance
Technology Allowance
Employee Assistance Program
Quarterly poppi Product Benefit

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives. 

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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