To bridge the gap between our high-level brand philosophy and the analytical rigor of sales. You will own the full content lifecycle—from the "Great Places" narrative in our blogs to the high-conversion CTAs in our drip campaigns—ensuring we don't just produce strong content, but valuable content that

generates measurable sales leads.

Essential Functions and Responsibilities

Major Responsibility:

You will be responsible for translating our mission into a high-velocity lead generation engine, utilizing AI to scale production while ensuring every word adheres to the specific nuances of our industry and

brand.

Brand & Voice Ownership

Act as the final "vibe-checker" for all content.
Ensure 100% adherence to terminology (e.g., "spaces" not "stalls/spots") and our "vibrant, walkable cities" narrative.

AI-Native Production

Leverage an AI-stack to draft, research, and scale content for blogs, newsletters, and social media 3–5x faster than traditional methods.
Utilize AI without losing brand "soul."

Lead Generation & Workflows

Utilize ZoomInfo WebSights to identify high-intent visitors.
Build automated ZoomInfo Workflows that trigger personalized, nuanced outreach.

Event & Sales Integration

Work hand-in-hand with the Sales & Marketing Manager on trade shows and in-person events.
Lead the strategy and execution for partner webinars focused on retention and new acquisition.

Optimization & Testing

Partner with Growth Operations to A/B test headlines, CTA buttons, and email structures to build a "pipeline of success" for the sales team.

Job Qualifications

Required

3–5 years in B2B Content Marketing or Growth Marketing.
Technical Stack: Proficiency in ZoomInfo (WebSights/Workflows), Salesforce (or similar CRM),
and AI tools (Claude, Jasper, etc.).

Preferred Qualities

Analytical Mindset: You prioritize MQLs and conversion rates over vanity metrics like impressions.

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