Job Title: Digital Marketing Specialist

Location: On-site and maybe Remote (U.S.-based/Midwest)

IMPORTANT REQUIREMENT

Must have proven experience generating leads via Meta Ads Manager (Facebook/Instagram). Applications without this will not be considered.

About Us

We are a fast-growing home services company specializing in a unique, high-demand offering: restoring hard surface floors in just one day—without sanding or full replacement—at approximately one-third the cost of traditional refinishing.

Our service is highly compelling to homeowners, and we’re looking for a performance-driven marketer who can translate that value into a steady flow of qualified leads across multiple markets.

About the Role

We’re hiring a Digital Marketing Specialist to own our customer acquisition engine—primarily through paid social campaigns using Meta Ads Manager.

This role is responsible for generating leads, testing new markets, optimizing campaigns, and managing our presence across multiple social platforms. You’ll also engage directly with potential customers through comments, messages, and public-facing interactions.

This is a hands-on, performance-focused role where success is measured by leads, cost efficiency, and growth—not just content output.

Key Responsibilities:

Paid Advertising & Lead Generation (Core Focus)

Build, launch, and manage lead generation campaigns in Meta Ads Manager
Develop and optimize campaigns targeting homeowners in multiple geographic markets
Continuously test creatives, hooks, offers, and audiences to improve performance
Optimize for cost per lead (CPL), conversion rates, and return on ad spend (ROAS)
Create and refine simple lead funnels (ad → form/landing page → follow-up)

Market Expansion & Growth

Test and validate new cities, regions, and territories
Scale winning campaigns into new markets
Adjust messaging based on local demand and performance data

Social Media Management & PR

Manage brand presence across Facebook, Instagram, TikTok, LinkedIn, Reddit, and Nextdoor
Respond to comments, messages, and inquiries promptly and professionally
Engage with homeowners and prospects to build trust and credibility
Maintain consistent brand voice focused on value, affordability, and convenience
Handle light PR/reputation management across platforms

Content & Campaign Execution

Coordinate organic content that supports paid campaigns
Develop ad creative angles that highlight:
Cost savings (≈ 1/3 the cost of sanding)
Speed (1-day service)
Convenience (no major disruption)
Ensure alignment between ad messaging and social content

Analytics & Performance Tracking

Track and report on key metrics: CPL, CAC, ROAS, and conversion rates
Use data to make decisions and continuously improve performance
Identify winning campaigns and scale them efficiently

Required Qualifications

Proven experience generating leads using Meta Ads Manager
Strong background in home services, local services, or similar lead-gen businesses
Demonstrated ability to lower cost per lead and improve conversion rates
Experience managing multiple social media platforms simultaneously
Experience running campaigns across multiple geographic markets
Comfortable responding to customers and representing the brand publicly
Data-driven mindset with a focus on measurable outcomes

Nice to Have

Experience marketing services like flooring, roofing, painting, or home improvement
Familiarity with local targeting strategies and homeowner demographics
Basic understanding of landing pages and conversion optimization
Copywriting skills for ads and short-form video hooks

What Success Looks Like

Consistent, high-quality lead flow at or below target CPL
Successful expansion into new markets with profitable campaigns
Strong engagement and responsiveness across social platforms
Continuous improvement through testing and optimization

Who This Role Is NOT For

Social media managers focused only on posting content
Candidates without hands-on paid ads experience
Marketers who are not comfortable being accountable to performance metrics

How to Apply

Please include:

Examples of lead generation campaigns you’ve personally managed
Metrics (CPL, ROAS, conversion rates, etc.)
Industries you’ve worked in (especially home services)
A short explanation of how you would approach marketing a service like ours

Compensation: Based on experience + performance incentives tied to lead generation results

Pay: $25.00 - $30.00 per hour

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

Work Location: In person

ReCoat Revolution

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Digital Marketing Specialist