RetainerPal is a upcoming direct-to-consumer brand making orthodontic retainer replacement simple and affordable — no dentist visit required. We will also soon be expanding into mouthguards and nightguards and need a driven freelance marketer to build and run our growth engine. This is a ground-floor role. You'll manage paid ads across Google, Meta, and TikTok, plus our influencer and affiliate program. The budget grows with your results.

RESPONSIBILITIES

Help with the planning and launch of the brand
Plan, launch, and optimize Google Search and Shopping campaigns targeting high-intent buyers
Build and manage Meta (Facebook/Instagram) and TikTok paid campaigns
Write ad copy and brief UGC creators on hooks, scripts, and video concepts
Build our influencer and affiliate program from scratch
Reach out to micro-influencers in dental, orthodontic, and wellness niches
Track ROAS, CPA, and CTR weekly across all channels and optimize
Recommend budget splits across Google, Meta, and TikTok based on performance
Recommend other marketing, advertising, or sales ideas

REQUIREMENTS

Proven experience running Google Search/Shopping ads for an e-commerce brand
Experience running Meta and/or TikTok paid campaigns
Comfortable managing $3,000–$15,000/month in total ad spend
Track record of hitting ROAS or CPA targets
Experience building or managing an influencer or affiliate program
Self-directed — you don't need daily check-ins to get things done

PREFERRED

Google Ads certified (Search, Shopping, or Performance Max)
Background in health, wellness, dental, or beauty brands
Familiar with Google Analytics 4
Has personally used retainers, mouthguards, or nightguards

COMPENSATION

$25–$45/hr depending on experience
15–25 hours per week
Performance bonuses based on ROAS and revenue targets

TO APPLY

Send a short note (3–5 sentences) about a brand you've grown through paid ads and what results you drove. Data and screenshots welcome. No AI generation in any of your communications with us.

Job Types: Part-time, Contract

Pay: $25.00 - $45.00 per hour

Expected hours: 15.0 – 25.0 per week

Benefits:

Employee discount
Flexible schedule

Application Question(s):

A brief, handwritten description of why you're a good fit for this role.

Experience:

growth marketing: 2 years (Required)

Work Location: Remote

RetainerPal

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