Fast-paced digital agency, Reusser, is seeking a confident, well-rounded and highly organized Digital Strategist to join our growing digital team.

The ideal candidate is a thoughtful, driven strategist who can see both the big picture and the details that make marketing successful. This person is comfortable developing strategy, translating ideas into execution, and continuously optimizing campaigns based on performance data.

The Digital Strategist will work closely with our marketing, design, and development teams to guide digital marketing initiatives across a variety of B2B and B2C clients. They will help clients understand where they are today, where they want to go, and the practical steps required to get there.

This role requires someone who is both strategic and hands-on — a generalist who understands multiple digital channels and can plan, build, launch, and grow cohesive strategies that connect them. The right candidate enjoys solving complex marketing challenges, experimenting with new tools and platforms, and continuously improving results through data and iteration.

About the Job

The Digital Strategist is responsible for shaping and guiding digital marketing strategies for clients while ensuring campaigns are executed effectively and aligned with business goals.

This role sits at the intersection ofstrategy, performance, and content, helping clients connect their marketing investments to measurable outcomes.

Responsibilities include:

Strategy & Planning

The Digital Strategist works closely with clients and internal teams to understand business goals, audiences, and competitive landscapes. From there, they plan, build, launch, and grow digital strategies that align marketing channels, messaging, and performance metrics.

This includes creating:

Annual marketing plans and campaign roadmaps
Multi-channel digital strategies across paid, organic, and owned channels
Lead generation and demand generation strategies
Audience development and targeting strategies
Performance benchmarks and KPIs for marketing success

Campaign Strategy & Execution

The Digital Strategist oversees the planning and execution of campaigns across a variety of digital channels. They collaborate with internal specialists and guide campaign direction to ensure efforts remain aligned with the broader strategy.

Channels may include:

Paid media (Google Ads, paid social, programmatic)
Organic social media
Email marketing
SEO and content marketing
Website conversion optimization
Marketing automation and CRM initiatives

They are responsible for ensuring campaigns are well-structured, continuously improving, and tied to measurable business outcomes.

Performance Analysis & Optimization

The Digital Strategist is responsible for monitoring campaign performance and translating data into actionable insights. They regularly analyze campaign results and recommend optimizations to improve efficiency and outcomes.

This includes:

Reviewing performance data across channels
Identifying trends, opportunities, and risks
Adjusting strategies based on campaign performance
Communicating insights and results clearly to clients and internal teams

A strong understanding of analytics platforms such as GA4 and other Google Marketing products and digital reporting tools is essential.

Content Strategy & Creation

Content plays a key role in effective digital marketing. The Digital Strategist will contribute directly to content creation and content strategy efforts across channels.

This includes:

Writing and editing marketing content such as blogs, emails, and campaign messaging
Contributing to website content strategy and landing pages
Supporting social media and campaign content development
Collaborating with designers and developers to bring content to life

The ideal candidate understands how content drives engagement, search visibility, and conversion across digital channels.

AI, Automation & Marketing Efficiency

Modern digital marketing increasingly relies on intelligent tools and automation. The Digital Strategist should be comfortable leveraging AI-powered tools and automation platforms to increase marketing performance and improve efficiency.

This may include:

Using AI tools to accelerate content production and research
Leveraging marketing automation platforms to streamline campaigns
Identifying opportunities to automate repetitive marketing tasks
Applying emerging technologies that improve campaign performance or delivery speed

The goal is not just to adopt new tools, but to use them thoughtfully to create better results for clients.

Cross-Team Collaboration

The Digital Strategist works closely with designers, developers, content creators, and marketing specialists to bring strategies to life. This role is on the marketing team and will report directly to the Director of Marketing.

They help ensure that the work produced by each team contributes to the overall strategy and delivers value to the client.

This role requires clear communication, collaboration, and the ability to guide projects from strategy through execution.

Client Communication

The Digital Strategist will participate in client meetings and help communicate strategies, campaign results, and recommendations.

They should be comfortable presenting ideas, explaining complex topics in simple terms, and building trust with clients.

About You

5+ years of experience in digital marketing, digital strategy, or performance marketing
Strong understanding of multiple digital marketing channels including paid media, email marketing, SEO, and social media
Experience building multi-channel marketing strategies and campaign plans
Ability to analyze performance data and translate insights into strategic recommendations
Experience writing or contributing to marketing content such as blogs, emails, and campaign messaging
Working knowledge of analytics tools such as Google Analytics (GA4)and reporting dashboards
Comfortable working across a variety of marketing tools and platforms
Able to balance strategy and execution — thinking big while still getting things done
Strong communicator who can present ideas clearly to both clients and internal teams
Self-starter with an entrepreneurial mindset who enjoys solving complex problems
You care about the results your work produces and take pride in improving performance over time
“That’s not my job” is not in your vocabulary
You thrive in an environment where autonomy, ownership, and accountability are expected

Bonus Points

Experience working with marketing automation or CRM platforms such as HubSpot
Demonstrated ability to show measurable marketing impact or campaign ROI
Experience with content production beyond writing, such as photography, video production, or video editing for digital channels
Experience supporting B2B marketing initiatives or complex lead generation programs
Familiarity with SEO tools and keyword research platforms
Experience building marketing dashboards or performance reporting
Having client references from past clients who loved working with you
Having employer references that are still recovering from your absence

About Reusser Design

We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.

We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.

We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.

We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.

We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.

We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.

We partner with companies of all sizes and industries.

Benefits & Perks

Work-life balance: 4-day work week (Monday - Thursday)
Work from home: (2 days in the office, 2 days remote)
Paid maternity/paternity leave.
Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
3+ weeks PTO and federal holidays off.
Commission on any business you directly bring to the company.
New office space in downtown Roanoke, IN.
Apple hardware
Work from home stipend
Annual professional growth stipend
Great coffee!

How to Apply

If you’re interested in this job, please apply through our website at https://reusser.com/about/careers to learn more about our company and apply directly here https://careers.reusser.com/apply/AXs1igzR.

Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you! Applications are open from March 26th, 2026 - May 1st, 2026.

Reusser

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