Ruli.ai is an AI-native legal intelligence platform that empowers in-house legal teams to operate with always-on, context-aware insight. Built by experienced lawyers and expert technologists from Google and Meta, Ruli transforms static legal processes into dynamic systems that continuously learn from a company’s data, operations, and regulatory environment. The result: faster, smarter, and more strategic legal operations for the modern enterprise.

About the role

We're looking for a Marketing Associate to support Ruli's growth in the legal AI space. You'll assist in executing event strategy creating marketing materials, content and supporting sales enablement under the guidance of the Head of GTM. This role offers exposure to high-level strategy and hands-on experience in an emerging AI category.

Preferred Location: Austin, TX (Hybrid) or Remote

Reporting to the Head of GTM
This role is for someone who thrives in startups. You’re adaptable, proactive and eager to grow your marketing career in one of the fastest-moving spaces in AI.

What You'll Do

Events & Webinar Management

Plan, organize, and execute Ruli's presence at legal industry conferences, webinars and networking events

Support the planning and coordination of webinars production with internal and external stakeholders, including topic development, speaker coordination, promotion, and post-event follow-up
Coordinate project plan for sponsored events, both online/ in-person presence, and speaking opportunities
Track event ROI and gather insights to optimize future event strategies

Social Media & Content Planning

Collaborate with Head of GTM to align content strategy with overall marketing goals such as product launches, events, and company milestones
Repurpose webinar content, customer stories, and product updates into social-ready formats
Monitor engagement metrics and adjust content strategy based on performance

Sales Enablement & Content Development

Create compelling sales materials including pitch decks, one-pagers, case studies, and product comparison sheets (as needed)
Translate product capabilities into customer-facing value propositions
Collaborate with Sales team on outreach campaigns

What You'll Bring

Required Experience

1-3 years of experience in product marketing, event marketing, or content marketing, preferably in B2B SaaS or technology
Proven track record of successfully managing events and webinars from concept to execution
Strong writing and content creation skills across multiple formats
Experience managing multiple projects and deadlines simultaneously

Key Competencies

Product storytelling mindset - Ability to understand technical AI/legal products and translate them into compelling narratives for different audiences
Highly organized multi-tasker - Comfortable managing social calendars, event timelines, and content production simultaneously
Creative problem-solver - Can identify compelling angles for webinars, social posts, and sales materials
Self-starter with good judgment - Knows when to run with an idea and when to ask for input

What we offer

Salary: $50k-$80k
Competitive equity package
Comprehensive benefits including premium medical, dental, and vision coverage
401(k) plan and flexible PTO
Remote-first work environment

This salary range may be inclusive of several career levels at Ruli and will be narrowed during the interview process based on a number of factors, including candidates market location, job related experience, industry experience, qualifications and skills.

Ruli

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