At Spoonflower (part of the Shutterfly family of brands) our mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper, and home décor. Spoonflower’s global marketplace connects our customers to more than 1 million designs by independent artists from around the world.

Role Description:

The Affiliate Marketing Manager plays a pivotal role in supporting and growing Spoonflower’s affiliate marketing program. Reporting to the Sr. Director, Sales & Growth Marketing, this position partners closely with vendors and affiliate partners, serving as the primary point of contact to ensure smooth operations and strengthen program relationships. The role requires a balance of execution and strategy, managing day-to-day tasks with our affiliate vendor & agency, seeking out new partnership opportunities, and aligning affiliate efforts with Spoonflower’s broader brand and growth objectives.
In addition, this role will leverage digital PR strategies to increase brand visibility, secure earned media placements, and explore influencer collaborations. A key aspect of the role is understanding the SEO impact of affiliate partnerships, ensuring that the program not only drives incremental revenue but also contributes positively to Spoonflower’s organic search visibility.

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Key Responsibilities:
Affiliate Program Support & Management

Help to stand up an open Affiliate program on the Spoonflower site, partnering with Ecommerce and Merchandising teams for the site experience and tracking of partners
Act as the Strategy Lead and Performance Manager for Spoonflower’s affiliate vendor platform, collaborating with relevant partners and publishers to drive and acquire new customers for the brand
Work in tandem with affiliate partners to onboard and scale influencers and publishers, increasing Spoonflower’s reach with their amplification and driving new customers to the site
Ensure that partnership content and placement align to the driven onsite experience, and work with the Spoonflower Ecommerce team to create and update landing pages where appropriate
Monitor program health, social listening, report on performance metrics, and proactively identify opportunities for optimization
Partner with Spoonflower’s Merchandising and Marketing teams to evaluate the impact of affiliate placements, ensuring alignment with organic visibility goals

Partnership Growth & Discovery

Research, evaluate, and recommend new affiliate and partnership opportunities that align with Spoonflower’s brand
Execute efforts to acquire new partners & editorial placement opportunities
Contribute ideas for diversifying the affiliate mix (influencers, content publishers, loyalty platforms) to drive growth

Digital PR & Brand Visibility

Support digital PR initiatives to secure earned media, editorial mentions, and influencer collaborations
Work with internal stakeholders and partners to identify PR placements that drive both brand awareness and referral traffic
Track competitor activity, PR coverage, and emerging trends to surface new partnership and visibility opportunities

Strategic Execution & Optimization

Partner with the Sr. Director, Sales & Growth Marketing to identify which affiliate and PR programs to scale or optimize
Assist in testing and refining campaigns across the affiliate channel
Maintain program documentation including guidelines, strategy notes, and best practices

Reporting & Insights

Gather and analyze affiliate and PR performance data, translating results into actionable recommendations
Contribute to holistic reporting by evaluating impact across revenue, traffic, and other channel outcomes
Provide clear, data-driven insights to guide decision-making

Industry Engagement & Thought Leadership

Stay current on digital PR, affiliate marketing, and SEO developments
Share learnings with the broader marketing team to foster collaboration and innovation
Explore emerging tools and best practices to maintain competitive advantage.

Qualifications

3-5 years of experience in digital PR, affiliate marketing, or partnerships; Ecommerce experience preferred
Familiarity with affiliate vendor platforms (e.g., Rakuten & Commission Junction) and digital PR tools
Knowledge of SEO fundamentals and an understanding of how affiliate partnerships can impact organic visibility
Strong communication and relationship-building skills for partner and vendor management
Analytical and detail-oriented mindset with experience using performance data to optimize programs
Proactive, self-starter approach with the ability to balance multiple projects in a fast-paced environment
Excellent written and verbal communication skills, with an eye for brand voice and storytelling

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$88,000-$124,750]

Connecticut and New York: [$88,000-$114,250]

Colorado, Illinois, Minnesota and Washington: [$88,000-$105,750]

Nevada: [$82,750-$114,250]

Maryland and New Jersey: [$95,000-$114,250]

Hawaii : [$82,750 –$99,500]

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.

This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.

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Affiliate Marketing Manager