Job Summary:

We are seeking a skilled and motivated Website/Marketing Manager with proven experience in the hunting, shooting, and firearms industry. The ideal candidate will have a deep understanding of e-commerce, website management and customization on a WordPress platform along with SEO, digital ad strategy, print/media design, and content development. Photography, videography, and editing skills are a major plus. This is a hands-on role with the ability to multi-task and self-lead.

Key Responsibilities:

E-Commerce & Web Management (WordPress):

Oversee daily operations and product updates on our WordPress based e-commerce platform. Manage our website platform in its entirety.
Manage product listings, descriptions, SEO, promotions, and category organization.
Work with internal team on product launches, inventory updates, and user experience improvements.

Digital Strategy & SEO:

Develop and execute strategic marketing plans that drive traffic, conversions, and sales.
Optimize website content and structure for organic search rankings.
Use tools to monitor and improve performance.

Content & Design:

Create and manage digital and print marketing assets including ads, brochures, email campaigns, banners, and packaging.
Collaborate with Media Specialist on brand and campaign photography/videography — editing experience is a strong bonus.
Work with photographers, content creators, and ambassadors to develop authentic brand stories.

Social Media & Email Marketing:

Manage Media specialists to maintain social media calendars and content across platforms (Instagram, Facebook, YouTube, Ect..).
Monitor engagement and adapt strategies to grow community and brand reach.
Design and deploy email campaigns for product updates, events, and promotions.

Print & Media Design:

Design or coordinate materials for trade shows, in-store signage, catalogs, and advertisements.
Ensure brand consistency across all digital and physical assets.

Industry Involvement & Collaboration:

Leverage your understanding and network within the hunting, firearms, and long-range shooting industry.
Work with influencers, pro staff, and media contacts to boost brand visibility.
Stay on top of marketing trends in the outdoor space

Photo and Videos:

Capture still images inside and outside of the shop of finished products and production of products. Edit and deploy photos across social media, website, and other areas as needed.
Capture videos inside and outside of the shop of finished products and production of products. Edit and deploy videos across social media, website, and other areas as needed.
Having camera gear is a strong plus, Snowy Mountain Rifle Co. has a strong selection of in-house camera gear.
Experience with photo and video editing is a strong plus.

Travel:

Applicant will need the ability to travel frequently through the year, 10-30 plus days a year to trade shows, hunts, shooting schools, events, etc.…
The ideal applicant will have the ability to shoot photos and videos at these events, edit the content and deploy the content.

Sales:

While this is not a sales-based role the ideal applicant will have strong communication skills and the ability to help with customer sales and questions when needed in-house and while traveling to events.

Qualifications & Experience:

3–5+ years of experience in website design and management, marketing, preferably in the firearms or hunting industry.
Proficient with WordPress.
Strong understanding of SEO, Google Analytics, and digital performance tracking.
Adobe Creative Suite (Photoshop, InDesign, Illustrator) required; Lightroom, Premiere Pro a plus.
Experience in photography/videography is a major advantage.
Strong copywriting and editing skills.
Excellent organization and time management with the ability to manage multiple campaigns.
Passion for the outdoors, hunting, shooting, and the firearms community.

Requirements:

Must be based in or willing to relocate to Hamilton, MT (this is an in-person role).
Must be able to pass a pre-employment drug test.
Must be comfortable working around firearms and in a firearm-manufacturing environment.
Bachelor’s degree in marketing, Communications, or related field preferred (but experience speaks louder).
Must be able to travel to hunts, events and trade shows.

What We Offer:

Health, dental, and vision insurance
Industry discounts
Paid time off Snowy Mountain Rifles is an equal opportunity employer. We are committed to creating a workplace that values creativity, integrity, and passion for the outdoors.

Job Type: Full-time

Benefits:

Dental insurance
Employee discount
Health insurance
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Work Location: In person

Job Type: Full-time

Pay: $25.00 - $35.00 per hour

Benefits:

Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off
Parental leave
Vision insurance

Experience:

Marketing: 5 years (Required)

Willingness to travel:

25% (Preferred)

Work Location: In person

Snowy Mountain Rifles

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Website/Marketing Manager