The Social Media Manager at SOCIAL INTELLIGENCE AGENCY® is responsible for owning the day-to-day execution, strategy, and creative flow of client social channels. This role balances creative storytelling, content production, and data-driven strategy with the operational discipline required to keep accounts healthy, clients satisfied, and the agency’s reputation at the forefront of the industry. The Social Media Manager also ensures accountability for any team members working under their direction, guaranteeing all work meets the agency’s standard of excellence.

Scope of Responsibility

Leading day-to-day management of 2–3 client accounts, ensuring strategies are executed seamlessly, and content is timely and impactful.
Content Strategy & Planning – Develop and manage social calendars that reflect client goals, industry trends, and cultural moments.
Creative Development – Collaborate with the creative team to ideate content, craft copy, and ensure brand consistency.
Execution & Posting – Manage publishing across all client platforms with accuracy, timeliness, and flair.
Community Management – Engage with audiences, monitor conversations, and nurture community growth.
Reporting & Insights – Track analytics, share insights with clients, and make data-driven recommendations.
Collaboration – Partner with designers, editors, and strategists to deliver impactful, integrated campaigns.
Process Development – Support the creation and refinement of workflows that improve efficiency and scalability.
Client Formalities & Professionalism – Ensure all decks, reports, and communications are polished, professional, and aligned with SIA® standards.
Team Oversight & Accountability – If overseeing coordinators or supporting staff, ensure their work is completed on time, accurately, and at the level of quality expected by SIA®. Provide guidance, direction, and feedback to elevate their performance.

Application Within SOCIAL INTELLIGENCE AGENCY®

Client Support – Act as the daily driver of client accounts, ensuring deliverables are met, expectations exceeded, and communication is proactive.
On-Site Flexibility & Availability – Be available for on-site support (events, productions, live activations). Capturing content firsthand is essential for real-time storytelling, building client trust, and producing authentic creative.
Team Alignment & Oversight – Provide clear direction to any team members supporting you. Their work is your responsibility, and you must ensure it is correct, polished, and client-ready before it goes out.
Process Responsibility – Refine workflows, templates, approvals, and reporting to make delivery more efficient and scalable.
Agency Reputation – Represent SIA® as a forward-thinking, culturally aware content partner in all internal and external work.

Expectations of the Role

Be proactive, anticipating client and team needs before they’re voiced.
Balance creativity with reliability — great content delivered on time is the standard.
Take responsibility for both your work and any work produced by team members under your oversight.
Bring energy, positivity, and cultural awareness to every client interaction.
Be flexible and available on-site when needed — client trust and content capture depend on it.
Create and uphold processes that make the team more efficient and organized.
Ensure all client-facing materials (emails, decks, recaps, reports) are polished, professional, and reflective of SIA® standards.

Intro Steps for Leadership & Team Alignment

Kick-off with Each Client Account – Understand client goals, voice, and benchmarks for success.
Establish On-Site Habits – Be present at productions, activations, and live client moments. These experiences strengthen relationships and content quality.
Audit & Improve Processes – Begin documenting and refining workflows to improve delivery and clarity.
Weekly Check-Ins – Share progress, wins, and challenges with your team leads.
Direct Team Guidance – Ensure any coordinators/support staff understand their tasks and are accountable to you. Review their work before it reaches clients.
Model Professionalism – Deliver all client-facing work with the highest polish and clarity.

Reporting Structure

Reports to: Head of Brand Experience & Operations
Oversees: Social Media Coordinators, Assistants, Freelancers (as assigned)
Provides: Weekly content/performance updates, monthly reports, and proactive recommendations for growth.

SOCIAL INTELLIGENCE AGENCY®

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