Overview
We are seeking a dynamic and innovative Marketing & Advertising Specialist to join our team. This role is ideal for a creative professional with a strong background in digital marketing, content creation, and multichannel campaigns. The successful candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, drive engagement, and support sales objectives across various platforms. Experience with SEO, social media marketing, and marketing automation tools is essential to succeed in this position. This is a paid opportunity suitable for both experienced professionals and interns eager to grow their marketing expertise.

Duties

Develop and implement comprehensive multichannel marketing campaigns including digital, print, and social media advertising.
Manage social media platforms such as Facebook, Instagram, LinkedIn, and others to increase brand awareness and engagement.
Optimize website content using SEO best practices and manage content updates via WordPress and HTML coding.
Utilize Google Analytics, Google AdWords, and other analytics tools to monitor campaign performance and adjust strategies accordingly.
Create compelling content for blogs, email marketing campaigns, product descriptions, and advertising materials using copywriting skills.
Manage advertising sales efforts through targeted campaigns on social media platforms like Facebook Advertising.
Coordinate with product management teams to align marketing strategies with product launches and updates.
Oversee budgeting for marketing projects ensuring efficient allocation of resources.
Conduct research on industry trends, competitors, and target audiences to inform marketing initiatives.
Use Adobe Creative Suite to design visual assets for digital ads, social media posts, and print advertising materials.
Implement marketing automation strategies to nurture leads and improve customer retention.
Track campaign ROI and prepare reports to measure success against KPIs related to performance marketing and e-commerce growth.

Experience

Proven experience in digital marketing with a focus on SEO, social media marketing, content creation, and multichannel campaigns.
Familiarity with advertising sales techniques and B2B marketing strategies.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
Strong understanding of performance marketing metrics, analytics tools, and e-commerce platforms.
Experience with marketing automation tools such as HubSpot or Marketo is a plus.
Excellent research skills combined with copywriting ability to craft engaging content tailored to target audiences.
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. This role offers an exciting opportunity for motivated individuals passionate about shaping impactful marketing campaigns across diverse channels while working in a collaborative environment dedicated to innovation and growth.

Pay: $45,000.00 - $55,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person

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Marketing & Advertising Specialist