We are seeking a creative, detail-oriented Social Media Coordinator to manage and execute the social presence of luxury carpet brands Tai Ping and Edward Fields. This role collaborates closely with the Creative and Marketing teams to develop platform-specific content that aligns with brand aesthetics and drives engagement across our digital community.

KEY RESPONSIBILITIES

Social Media Strategy & Execution

● Adapt and post content across all social channels, including Instagram and LinkedIn.

● Collaborate with the Brand Director to tailor visual content for each platform, ensuring alignment with overall campaign goals and brand standards.

● Maintain a consistent, on-brand presence that reflects the sophistication and heritage of our luxury brands.

Content Creation & Asset Management

● Capture and edit behind-the-scenes content (BTS) at photoshoots and events.

● Organize and maintain a library of social assets, including imagery, video, and copy, for current and future use.

● Work with the Marketing Manager to coordinate delivery of social assets to external advertising agencies surrounding campaign launches.

Copywriting & Tone Adaptation

● Write and adapt copy for social platforms, balancing brand voice with channel-specific best practices.

● Own content planning, copywriting, and posting cadence for LinkedIn, tailored to a professional design and architecture audience.

Community Engagement

● Respond to DMs, comments, and brand mentions in a timely and on-brand manner.

● Engage with aligned industry accounts, clients, and designers to support organic community growth.

Analytics & Insights

● Track KPIs, report on engagement and growth metrics, and surface insights to optimize content strategy.

● Use CRM and sales data to identify top-performing products, designers, or regions and propose content opportunities accordingly.

● Monitor competitor landscape and social trends to help inform and evolve our content approach.

● Manage an allocated boosting budget across campaigns to maximize performance and ROI.

Team Collaboration

● Assist in content production and photoshoot planning/execution.

● Collaborate with internal teams to align messaging across platforms and campaigns.

What we are looking for:

● 2+ years experience in social media coordination or content creation, preferably in a luxury, design, or lifestyle brand.

● Strong knowledge of Instagram and LinkedIn, including best practices and algorithm trends.

● Proficiency in basic photo/video editing tools (e.g., Adobe Suite, CapCut, Canva, etc.).

● Excellent writing, communication, and organizational skills.

● Understanding of visual storytelling, luxury branding, and digital marketing KPIs.

● Experience with CRM tools and social media analytics platforms a plus.

What we offer:

● Personal development – We want you to grow with us!

● Competitive compensation - Position salary range $60k - $70k

● Generous paid time off

● Company paid holidays

● Comprehensive health and financial protection benefits. Medical, Dental, Vision, Life & Supplemental Accident, Critical Illness, Hospital Indemnity, 401(k)-retirement savings, Disability Insurance, and an Employee Assistance Program, providing confidential legal and financial assessments and counseling.

Tai Ping Carpets is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Tai Ping

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Social Media Coordinator