Job Overview

The Web Program Specialist will be responsible for intake of all web related requests, ensuring expectations on scope, costs, and time are met on every web project with internal Tarleton State stakeholders. In serving as the subject matter expert for all things “web” at Tarleton State, this person must be a strong collaborator and influencer, often meeting with various levels of faculty/staff in-person and virtually. They will be accountable for program discovery, creative/project brief development, and lifecycle management of each stakeholder’s web presence. This may include being the voice of the student (and other web audiences) to ensure there is a marketing strategy (messaging, call-to-action, performance goals, audit schedule) for every initiative related to the Tarleton State website. As a public institution of higher education in Texas, Tarleton State must adhere to state/federal rules and regulations regarding digital accessibility from the Office of Civil Rights (OCR) and other governing bodies. The Web Program Specialist will serve as the subject matter expert on accessibility, working with the Tarleton State Digital Accessibility Officer (DAO), to ensure best practices are being implemented and maintained regarding accessibility on the web.

Responsibilities

Site Launch and Web Update Process Improvement (30%)

Manages and refines the web project intake process.

MarCom Partner Relationship Management (25%)

Meets with university stakeholders to collect requirements for website updates, site launches/refreshes, program changes, degree launches, and/or other digital initiatives.
Drives project management of stakeholder digital initiatives from project discovery through stakeholder review and launch.
Assists with any Tarleton State web presentations that may be used internally or externally.
Consult, train, coordinate, and mentor university content coordinators/editors on marketing strategies and best practices.

Digital Accessibility (20%)

Ensures adherence to web content style guidelines, branding guidelines, accessibility and copyright laws, policies, and procedures.
Manages the accessibility standard operating procedure and participates in executing the tasks assigned to Web Operations.
Owns process and execution of accessibility audits for public website.
Monitors and reports on our accessibility scores, putting a plan in place for continuous improvement.
Coordinates responses to Office of Civil Rights (OCR) requests related to accessibility.
Helps triage accessibility issues received through our website, working with digital accessibility officers to build and/or help communicate new solutions that improve usability for everyone.

Student Worker Development (15%)

Coordinates student worker hiring process (job posting, interview scheduling, orientation dates).
Responsible for onboarding student workers (space assignment, equipment, 30-60-90 plan).
Manages the work assignments, priorities, and oversees training of any student workers.
Maintains student worker calendar and time off reporting.

Marketing Operations Documentation (10%)

Builds and maintains library of standard operating procedures (SOPs); maintains knowledge base.
Develops training materials and job aides on marketing, web strategy, use of digital tools, and general professional development for internal stakeholders.
Uses the 4P systems model (People, Product (i.e. web pages), Platform (i.e. WordPress or other), and Process) to ensure consistency, quality, and timeliness on web update deliverables (e.g. site launches, site refreshes, content updates, degree launches).
Reports on project statuses regularly and adjusts priorities as needed.
Holds post-mortem project recap discussions as needed to ensure continuous improvement in stakeholder engagement.
Works with executive director of web ops and other MarCom leadership to improve overall marketing operations processes.
Maintains website in accordance with marketing and branding program: site design, layout, content, navigation and overall web experience.
Manages the webmaster@tarleton.edu inbox adhering to SLAs and ensuring the appropriate level of priority is given to all requests.
Coordinates and implements overall strategies relating to site layout, content priorities, and site usability.
Develops, implements, and maintains content management systems, search engine optimization, online multimedia and assists with social media integration.
Works with Performance Marketing Manager to ensure website is best optimized for paid marketing campaigns.
Works with outside vendors as needed on projects when additional web design, web development, and content creation resources may be needed.

Requirements

Bachelor's degree in applicable field or equivalent combination of education and experience.
Three years of related experience
Experience creating and managing web content using a content management system (CMS) such as Wordpress, Drupal, Cascade CMS, or similar.

Pay: $49,000.00 - $53,900.00 per year

Benefits:

Dental insurance
Health insurance
Life insurance
Vision insurance

Education:

Bachelor's (Preferred)

Work Location: In person

Tarleton State University

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Web Program Specialist