This position is a 1099 independent contractor role.
Job Type: Full Time

We’re hiring a Marketing Manager who specializes in Meta/Facebook Ads, high conversion growth strategy, email & SMS marketing, and eCommerce optimization. This role is ideal for someone who understands performance marketing, funnels, scaling revenue, and turning ad spend into measurable growth. We’re looking for a growth driver who can scale conversions, improve ROAS, and own marketing performance — while helping build systems, automation, and future team structure.

What You’ll Do

Build, manage, and scale Meta/Facebook ad campaigns focused on conversions and ROAS
Optimize ad creatives, targeting, funnels, and retargeting to maximize revenue
Manage email and SMS campaigns in Omnisend (broadcasts, automation workflows, segmentation, retention)
Improve product listings and product pages to increase conversion rate and customer clarity
Grow subscriber lists, acquisition funnels, and retention systems
Track performance metrics and continuously test, iterate, and scale winning campaigns
Increase AOV, conversion rate, LTV, and overall marketing efficiency
Collaborate closely with media, graphic design, warehouse, and production teams to produce high-performing ad assets
Integrate AI tools and marketing automations to improve efficiency, scaling, reporting, and performance
Own reporting, insights, dashboards, and data-driven growth strategy
Help structure, build, and scale the marketing team as the department grows (long-term leadership goal)
Plan, execute, and manage projects while meeting deadlines and coordinating cross-team workflows

What We’re Looking For

Proven experience running Meta/Facebook ads with strong conversion results
Strong understanding of eCommerce growth, CRO, funnels, and performance marketing
Experience with Omnisend (or similar email/SMS platforms)
Experience optimizing product pages and listings for conversions
Strong copywriting ability and creative performance insight
Analytical, results-focused, and growth-minded
Comfortable testing, scaling, and optimizing campaigns in real time
Experience improving ROAS, AOV, LTV, and funnel performance
Experience implementing AI tools, automations, and workflow optimization
Strong communication, collaboration, and leadership skills
Ability to plan, execute, prioritize, meet deadlines, and work closely with media and graphic team
Experience in team building, hiring, mentoring, and scaling a marketing department

What Success Looks Like in This RoleIn the First 30–60 Days

Meta ad campaigns are optimized, structured, and actively testing creatives and audiences
Clear reporting dashboards are built for ROAS, CAC, conversion rate, and revenue
Email & SMS campaigns are organized, segmented, automated, and driving measurable engagement
Product listings are optimized for clarity, storytelling, and conversion performance
AI and automation opportunities are identified and begin improving workflow efficiency

Within 3–6 Months

ROAS improves and ad spend is scaling profitably
Conversion rate increases across product pages and funnels
Subscriber growth accelerates and email/SMS revenue increases
AOV and customer retention show measurable improvement
Consistent high-performing Meta ad campaigns are running and scaling
Marketing workflows, automations, and systems are more efficient and scalable
Foundation is laid to expand and structure the marketing team

Please include a portfolio, case studies, or examples of prior work demonstrating experience in SEO, conversion rate optimization, and/or paid media performance and send to karli@vanessahorabuena.com

Job Types: Full-time, Contract

Pay: From $28.00 per hour

Benefits:

Employee discount
Flexible schedule

Application Question(s):

Describe a funnel you’ve optimized that resulted in meaningful conversion growth. What changes made the biggest impact? (Briefly describe)
Share an example of a campaign or automation that increased retention or repeat purchases. (Briefly describe)
How do you structure a high-converting marketing funnel from ad click to purchase? Walk us through your strategy to maximize conversion rate, AOV, and LTV. (Briefly describe)
Are you comfortable representing a brand that openly reflects Christian values, biblical worldview, and conservative principles in marketing and messaging?
Describe a Meta/Facebook ad campaign you personally managed that drove strong ROI. (Briefly describe)

Work Location: In person

The Art of Surrender LLC

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