Digital Advertising Coordinator

Red Zia Digital | Santa Fe New Mexican

Santa Fe, New Mexico

Full-Time | Exempt

ABOUT US

Red Zia Digital is the digital marketing arm of the Santa Fe New Mexican, a trusted news source serving northern New Mexico. We combine traditional journalism values with cutting-edge digital marketing expertise to help businesses connect with their audiences.

THE ROLE

We're seeking a Digital Advertising Coordinator to join our growing team. This role is perfect for a digital marketing professional with 1-2 years of experience who wants to make an impact in a dynamic news media environment. You'll manage digital campaigns from concept to completion, analyze performance metrics, and help develop new business opportunities—all while working with a team that values creativity, precision, and results.

WHAT YOU'LL DO

Manage Digital Campaigns: Oversee day-to-day fulfillment of digital campaigns, including content creation, curation, and lead generation
Analyze & Report: Prepare performance reports and participate in campaign analysis to optimize results
Client Relations: Assist with client correspondence and maintain digital records
Business Development: Pursue and develop new leads for digital marketing and consulting services
Strategic Support: Contribute to campaign reviews, ideation sessions, audits, and proposal development

WHAT WE'RE LOOKING FOR

Required Experience:

1-2 years in digital marketing, advertising, social media management, or digital business development
1 year using industry-standard Content Management Systems (Blox experience preferred)
HTML experience and WordPress content management
Programmatic digital campaign experience
Social media campaign setup using both organic and paid tools

Essential Skills:

Strong understanding of digital marketing metrics (social media, website analytics, etc.)
Ability to explain complex digital concepts in plain language to non-technical clients
Knowledge of current digital marketing trends and best practices
Basic image and video editing skills (Canva, Adobe Express)
Excellent copy editing skills with meticulous attention to detail
Understanding of marketing and advertising within news organizations

WHY JOIN US?

Work at the intersection of journalism and digital marketing
Be part of a family-owned business with deep roots in New Mexico
Make a real impact on local businesses and community engagement
Collaborative team environment with opportunities for growth
Santa Fe location—one of the most beautiful and culturally rich cities in the Southwest

REPORTS TO

Digital Operations Manager

TO APPLY

Please submit your resume and a brief cover letter highlighting your relevant digital marketing experience.

The Santa Fe New Mexican is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

401(k)
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Professional development assistance
Relocation assistance
Vision insurance

Work Location: In person

The Santa Fe New Mexican

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Digital Advertising Coordinator