Marketing Specialist Summary:
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for developing innovative marketing strategies that drive engagement and growth. This role requires expertise in various marketing channels, including SEO, social media, and content marketing, to effectively promote our brand and products.

Duties:

Market research
Content creation
Running digital marketing efforts like social media, email, mail flyers etc.
Video and photography
Marketing messages, promotions, blogs
Print initiatives
Other duties assigned
Develop and implement comprehensive multichannel marketing strategies to enhance brand visibility and drive customer engagement.
Conduct thorough market research to identify trends, customer needs, and competitive landscape.
Optimize website content for SEO to improve organic search rankings and increase website traffic.
Manage social media marketing campaigns across platforms, including Facebook Advertising, to build community engagement and brand loyalty.
Create compelling content for various channels including email marketing, blogs, and print advertising that resonates with target audiences.
Utilize Google Analytics to track campaign performance and make data-driven decisions for continuous improvement.
Collaborate with the sales team to align marketing efforts with sales objectives and enhance product management strategies.
Oversee budgeting for marketing initiatives to ensure effective allocation of resources.
Leverage marketing automation tools to streamline processes and improve efficiency in campaign execution.

Requirements:

Proven experience in digital marketing with a focus on B2B marketing strategies.
Proficiency in Adobe Creative Suite for creating engaging visual content.
Strong understanding of performance marketing principles and e-commerce strategies.
Familiarity with WordPress for website management and HTML for basic web editing tasks.
Excellent research skills with the ability to analyze data effectively using Google AdWords and other analytics tools.
Exceptional copywriting skills with a keen eye for detail in written communication.
Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
Strong organizational skills with experience in budgeting and resource management. If you are passionate about driving results through innovative marketing strategies and possess the required skills, we invite you to apply for this exciting opportunity as a Marketing Specialist.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person

The U Group, LLC

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Marketing Specialist