The Amazon Ads & Promotions Lead will take ownership of Amazon Advertising planning & execution (sponsored

ads/DSP), and promotion planning (coupons/deals). This role will develop & execute media and promotional plans that align to our brand and category growth goals, managing spend across our portfolios of products. Will use data and insights to drive performance. Is a growth engine – both strategic & hands-on to build the plan and execute with precision.

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-4+ years managing Amazon Ads (SP, SB, DSP), ideally for a 1P vendor or large brand. Amazon Advertising Certifications a plus. Hands-on experience with Amazon Marketing Cloud (AMC)

Primary Responsibilities:

· Develop and execute Amazon advertising and promotion plans across Toy and Baby categories

· Manage the Amazon Ads budget, ensuring efficient allocation across brands, categories and campaigns; develop budget scenarios and forecasts

· Build and manage sponsored ads campaigns (SP, SB, SD) and DSP strategy (either directly or via an agency)

· Drive performance optimization of campaigns (ROAS, CTR, CVR, CPA) and own category sales contribution from paid media

· Act as the internal expert on Amazon Marketing Cloud (AMC), leveraging queries for advanced audiences and insights

· Monitor share-of-voice and keyword rankings across core terms and categories

· Partner with Brand Managers, MarCom, and Content for full-funnel, integrated strategy

· Conduct monthly, quarterly, and post-event analysis and reviews (what worked, what didn’t); maintain KPI & flash dashboards

· Collaborate with Amazon sales lead on co-op programs and Forecasting & Analytics manager on insights, event attribution and forecast modeling

· Manage partnerships with Amazon Ads team and agencies

Skills Required:

· Proven experience planning and executing across seasonal events

· Comfortable managing budgets and delivering results

· Strong communication and analytical skills, and ability to tell stories with data

· Experience working collaboratively across internal teams and with external agencies

· Advanced Excel skills and experience with ad tools (Pacvue, Skai, Helium10, etc) and Amazon Marketing Cloud (AMC)

Success Metrics:

· ROAS and TaCOS improvement of 10-15%

· CTRs at or above category averages

· Spend vs Budget within plan

· % of media & promo plans built 30+ days in advance

· Sales influenced by paid media and promo events

· Number of new AMC segments tested / actionable insights driven quarterly

Job Type: Full-time

Expected hours: 40 per week

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance

Experience:

Amazon Marketing: 3 years (Preferred)

Ability to Commute:

Oak Brook, IL 60523 (Required)

Work Location: In person

TOMY International, Inc.

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Amazon Ads & Promotions Lead