Help Build the Infrastructure Behind Essential Services

Every day, homeowners rely on skilled trades to keep their homes safe, functional, and compliant—but thousands of small service businesses lack the systems to grow and meet that demand.

At TradeBuilder HQ, we are building the growth engine behind those businesses.

This role is an opportunity to drive real revenue, scale real companies, and directly contribute to safer homes, stronger local economies, and the modernization of the trades.

This Is Not a Typical Marketing Job

TradeBuilder HQ builds and scales home service businesses. We care about one thing:

Client Success.

Our clients are primarily start-up and growing home service businesses—companies that need real lead flow, real customers, and real systems to scale.

We are not looking for someone to “run ads” or “post content.”
We are looking for someone who can generate demand across multiple channels, convert it, and drive measurable business outcomes.

That includes digital, web, and traditional channels (print, direct mail, local media)—whatever works.

If you think in terms of ROAS, CAC, LTV, and pipeline—not impressions and vanity metrics—keep reading.

Why This Work Matters

The skilled trades are one of the most important—and most underserved—parts of the economy:

Millions of homes in the U.S. require ongoing repair, maintenance, and environmental remediation
A large portion of the housing stock was built before modern safety standards, increasing the need for lead-safe and compliant work
The trades face a significant labor shortage, limiting access to reliable service providers
Many small contractors lack the systems and marketing needed to grow sustainably and hire more workers

By helping these businesses grow, you are directly contributing to:

Safer homes and healthier environments
Job creation in local communities
The professionalization and modernization of the trades
Helping small business owners build stable, scalable companies

What You’re Actually Responsible For

You will own growth outcomes across multiple channels, not just marketing activities.

1. Grow TradeBuilder HQ

Build and optimize multi-channel lead generation systems
Drive inbound pipeline through paid digital, organic, referral, and offline channels
Develop and test print, direct mail, and local marketing campaigns
Continuously improve cost per lead, cost per acquisition, and conversion rates

2. Drive Results for Clients

You will work directly with business owners who expect results—often founders building from the ground up.

Launch and manage paid digital campaigns (Google Ads, LSA, Meta, etc.)
Develop web funnels, landing pages, and conversion systems
Plan and execute print campaigns, direct mail drops, and local advertising strategies
Track leads across channels: calls, forms, inbound, and offline attribution
Identify what’s working and scale it aggressively across early-stage and growth-phase businesses
Eliminate underperforming channels quickly

3. Build Systems That Scale

Create repeatable multi-channel marketing systems tailored to small and growing service businesses
Integrate web, digital, and offline marketing into unified growth strategies
Develop playbooks for lead generation, conversion, and retention
Improve tracking, reporting, and attribution across all channels
Turn fragmented efforts into predictable, scalable growth engines

Who This Is For

This role is for someone who:

Has already driven real revenue results across multiple channels
Thrives working with start-up and growth-stage businesses
Thinks like an operator or business owner, not just a marketer
Is comfortable owning both online and offline marketing performance
Wants their work to have real-world impact beyond marketing metrics
Moves fast, tests constantly, and scales what works

Who This Is NOT For

Do not apply if you:

Focus only on one channel (e.g., just social media or just paid ads)
Are uncomfortable being measured on hard performance metrics
Prefer brand-only or awareness-focused roles
Need heavy structure, direction, or slow-paced environments
Have not directly contributed to revenue growth

Minimum Requirements

Proven experience in performance marketing and lead generation
Hands-on experience with digital channels (Google Ads, Meta, etc.)
Experience with or strong understanding of offline channels (print, direct mail, local media)
Strong understanding of funnels, conversion optimization, and attribution
Ability to analyze performance across channels and make data-driven decisions

Preferred (High Signal)

Experience with home service or local service businesses
Experience working with start-up or early-stage companies
Experience integrating digital + offline campaigns into a unified strategy
Familiarity with call tracking, CRM systems, and multi-touch attribution
Demonstrated success scaling campaigns profitably across multiple channels

Compensation & Upside

Competitive base compensation (based on capability)
Aggressive performance incentives tied directly to revenue outcomes
Real opportunity for uncapped earnings based on impact
Fast path to Head of Growth or senior leadership roles

Why This Role Exists

Most marketing teams fail because they:

Focus on channels instead of outcomes
Separate digital from offline
Ignore the realities of small, growing businesses

We do the opposite.

You will build integrated growth systems that help:

Start-ups gain traction
Small businesses scale
Essential service providers reach more customers

Pay: From $48,000.00 per year

Application Question(s):

What is your most entrepreneurial, innovative, or creative marketing success?
What is your experience (or level of interest in gaining experience) utilizing AI tools for marketing?

Work Location: Hybrid remote in Richmond, VA 23220

TradeBuilder HQ

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