JOB SUMMARY

The Vice President of Marketing will play a critical role in elevating brand positioning, strengthening customer value propositions, and accelerating demand generation within a dynamic and competitive food manufacturing and CPG environment. The ideal candidate brings both strategic vision and a hands-on approach, with the ability to translate insights into impactful commercial outcomes.

RESPONSIBILITIES

Lead the development and execution of a comprehensive marketing strategy aligned with overall growth objectives.
Strengthen brand positioning and clearly articulate the organization’s value as a differentiated manufacturing and innovation partner.
Drive go-to-market strategies across new products, capabilities, and customer initiatives.
Oversee demand generation efforts across digital, content, and industry channels to support revenue growth.
Build and scale a modern social media presence to enhance brand visibility, thought leadership, and customer engagement across B2B and relevant consumer-facing platforms.
Develop and execute social media strategies that support lead generation, employer branding, and customer education, leveraging data and performance metrics to optimize impact.
Utilize data, analytics, and market insights to guide decision-making and optimize performance.
Partner closely with Sales, Operations, R&D, Quality, and executive leadership to ensure alignment and execution.
Support key commercial initiatives, including RFPs, customer presentations, and strategic engagements.
Contribute to enterprise decision-making through strong business acumen and market perspective.
Advance B2B marketing efforts to support private label, contract manufacturing, and foodservice customers.
Promote capabilities in food safety, regulatory compliance, and operational excellence.
Identify and drive growth opportunities within existing customer relationships and new markets.
Lead brand strategy and execution to increase awareness, trial, and long-term customer loyalty.
Oversee successful product launches and ensure alignment between marketing initiatives and business objectives.
Translate consumer and customer insights into clear, differentiated market positioning.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
10+ years of progressive marketing leadership experience
Experience within food manufacturing, CPG, or foodservice environments.
Experience building and scaling digital and social media strategies in a B2B or CPG environment.
Demonstrated success in private label, contract manufacturing, or B2B-focused businesses.
Strong commercial acumen with a track record of influencing executive stakeholders and customers.
Proven ability to operate both strategically and tactically in a high-growth, performance-driven environment.

Vida Group International

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Vice President of Marketing