Digital Merchandising Specialist

Team: Experience
Department: Ecommerce / Digital
Reports to: Director of Brand & Digital Experience

Position Overview

The Digital Merchandising Specialist plays a key role in managing and optimizing the product experience across multiple direct-to-consumer ecommerce brands. This role is responsible for executing digital merchandising initiatives including product data management, content enhancement, category merchandising, and site optimization across platforms such as Magento, Shopify, and related ecommerce systems.

Working closely with the Experience team, marketing, and product teams, this role ensures product information is accurate, compelling, and optimized to drive product discovery, customer engagement, and conversion.

The ideal candidate combines strong attention to detail with analytical thinking and a deep understanding of ecommerce merchandising best practices.

Key Responsibilities

Product Content & Data Management

Manage and maintain product information across ecommerce platforms including Magento, Shopify, and supporting systems.
Upload and maintain product data, specifications, images, attributes, and product relationships.
Ensure product listings meet content quality, SEO, and brand standards.
Enhance product pages with improved descriptions, imagery, cross-sells, and merchandising features.

Category Merchandising & Product Discovery

Support merchandising strategy across category pages, product collections, and featured product placements.
Optimize category structure, product sorting, filters, and attribute tagging to improve product discovery.
Assist with merchandising campaigns, product launches, and seasonal promotions.
Maintain and update collection pages and product groupings based on merchandising priorities.

Content Optimization

Identify opportunities to enhance product and category content to improve customer understanding and conversion.
Work with the Experience and creative teams to implement enhanced content modules, lifestyle imagery, and cross merchandising.
Ensure consistent presentation of products across multiple brand websites.

Ecommerce Performance Analysis

Analyze product and category performance using ecommerce analytics tools.
Evaluate traffic, engagement, and conversion metrics to identify merchandising opportunities.
Provide recommendations for improving product visibility, category structure, and content effectiveness.
Monitor site merchandising performance and assist with A/B testing or optimization initiatives.

Cross-Team Collaboration

Work closely with marketing, design, and product teams to support product launches and campaigns.
Coordinate with technical teams on ecommerce platform updates and merchandising tools.
Ensure merchandising initiatives align with brand positioning and overall customer experience goals.

Qualifications

Required

2–4+ years experience in ecommerce merchandising, product content management, or digital merchandising
Experience working with ecommerce platforms such as Magento, Shopify, or similar systems
Strong attention to detail and ability to manage large volumes of product data
Analytical mindset with ability to interpret ecommerce performance metrics
Proficiency with Excel/Google Sheets and product data management
Understanding of SEO principles for product and category pages

Preferred

Experience with PIM systems, product feed management, or digital asset management
Familiarity with Google Analytics, GA4, or ecommerce analytics tools
Experience working with multi-brand ecommerce environments
Basic understanding of UX or conversion optimization principles

Key Skills

Ecommerce merchandising
Product data management
Category merchandising
Content optimization
Analytical problem solving
Cross-functional collaboration
Attention to detail
Platform operations (Magento / Shopify)

Success in This Role

Success in this position will be measured by:

Accuracy and quality of product content
Improvements in category organization and product discoverability
Contribution to ecommerce conversion and revenue growth
Ability to identify and implement merchandising improvements
Efficient execution across multiple ecommerce platforms and brands

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

Work Location: In person

VINTAGE TUB & BATH

Latest Jobs

Digital Merchandising Specialist