Location: Remote

Position Summary

The Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment.

The ideal candidate combines knowledge of IVF workflows and genetic testing with strong capabilities in messaging, content development, product launches, and customer insights. This role serves as a key bridge between commercial teams, clinical scientists, and genetic counselors to ensure accurate and compelling communication with clinicians, embryologists, and patients.

Key Responsibilities

Marketing Strategy and Market Development

Develop and execute regional marketing strategy for genetic testing and genomic services
Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
Build annual marketing plans and track performance to drive demand and revenue growth

Product Messaging, Content and Brand Development

Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
Translate complex genetic data into clear and meaningful customer value

Commercial Enablement

Partner with sales to deliver training, tools, and competitive positioning
Develop resources such as ROI tools, workflow guides, and objection handling materials
Provide ongoing competitive intelligence and field insights

Product Launch and Execution

Lead go to market strategy and execution for new assays, platform updates, and enhancements
Coordinate cross functional alignment across clinical, regulatory, product, and counseling teams
Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback

Customer Insight and Clinical Engagement

Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
Build strong relationships with key opinion leaders to support credibility and evidence development
Lead advisory boards, webinars, and scientific engagement initiatives
Analyze usage data and reporting trends to refine strategy and messaging

Qualifications

Required

Bachelor's degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
Experience managing technical product lines and supporting product launches
Strong understanding of IVF workflows and genetic testing applications
Excellent communication, presentation, and strategic planning skills

Preferred

Experience working with embryology or genetic testing key opinion leaders
Familiarity with CRM systems such as Salesforce and marketing analytics tools
Ability to translate scientific concepts into clear and compelling messaging

Benefits

Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account

Department Sales Locations Miami Remote status Fully Remote Employment type Full-time

Vitrolife Group

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Marketing Manager - IVF Genetic Testing