Wag’n Tails is the leader in mobile grooming and mobile veterinary vehicle solutions. We were founded by a pet care professional who believed that pet care is healthier for pets and more convenient for pet parents when delivered at home. We have decades of experience designing, engineering, and manufacturing efficient and reliable specialty vehicles for both mobile pet groomers and mobile veterinarians.

Wag’n Tails is seeking a detail-oriented and adaptable Marketing Specialist to support a range of marketing initiatives across product positioning, sales enablement, social media insights, and trade show execution. The ideal candidate brings creative thinking, graphic design expertise, strong project management skills, and an enthusiasm for supporting entrepreneurs in the mobile pet care industry.

Key Responsibilities:

Tradeshow and Event Coordination

Coordinate trade show logistics, booth setup, collateral, giveaways and vendor relationships
Represent Wag'n Tails at tradeshows and assist with tradeshow lead capture
Capture content at trade shows to increase booth traffic in real time and create assets for future marketing use

Content Creation & Creative Design

Produce digital marketing assets as needed that align with brand standards & guidelines
Develop and maintain sales tools such as product sheets, pitch decks, brochures, and onboarding kits
Partner with human resources to create and maintain

Digital Media Campaign Coordination

Monitor budget pacing, bids, targeting, creative performance, and ROI

Landing Page Creation and Optimization

Build high-converting landing pages, A/B test elements, and implement tracking
Collaborate with content and analytics to increase conversion rates and reduce CPC

Social Media Execution

Assist in planning, drafting, and scheduling engaging content across platforms (Instagram, Facebook, LinkedIn, etc.), including posts, stories, and short-form video.
Coordinate with the creative team to ensure visual assets meet channel needs and reflect brand voice and style

Reputation Management

Monitor reviews, social mentions, and public feedback across platforms
Maintain scheduled coverage hours for timely responses and escalate issues per the response plan
Maintain and update a documented response playbook and report reputation KPIs
Coordinate with cross functional partners to provide timely and comprehensive responses to inquiries across multiple online platforms

Internal and External Employee Engagement

Partner with human resources to create internal marketing assets and employee communications
Assist in the planning, communication, setup, and teardown of Wag’n Tails employee parties and events
Oversee employee merch store to ensure brand consistency and quality control
Ensure corporate recruiting platforms reinforce the Wag’n Tails branding and messaging approach

Support ad hoc marketing initiatives as needed

Minimum Requirements:

2 years of marketing experience, ideally in B2B, pet care, or product marketing environments.
Strong writing, editing, and messaging development skills with attention to tone and consistency.
Experience managing corporate social media channels and content calendars.
Experience supporting sales teams and/or coordinating trade shows or events.
Familiarity with social media platforms, reporting tools, and content planning.
Highly organized, proactive, and excited to contribute to a growing brand.
Passion for the pet care industry or mobile service innovation is a plus!

Preferred Skills and Experiences:

Creative design experience in both Adobe and Canva.
High potential candidates will be requested to send a creative portfolio or sample of previous work.
Excellent project management, collaboration, and multitasking skills.
Ability to thrive in a fast-paced, high-growth environment.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Work Location: In person

Wag'n Tails Mobile Conversions

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