Overview:

Who We Are

Wallingford Center Inc. is a nonprofit organization dedicated to revitalizing, restoring, and promoting downtown Wallingford. Through community events, merchant support, and beautification initiatives, the organization works to strengthen the town center's economic vitality and cultural identity. Wallingford Center Inc. collaborates with local businesses, community members, and municipal partners to create a vibrant and welcoming downtown district.

Position Overview

The Social Media Coordinator/Administrative Assistant is responsible for managing the organization’s social media presence and supporting day-to-day administrative operations. This role develops and executes social media strategies that promote downtown Wallingford, engages with merchants and the community, and assists the Executive Director with office operations and event coordination. This role requires consistent communication with the Executive Director and the ability to maintain professional relationships with merchants, board members, and community stakeholders.

The ideal candidate is organized, creative, and professional, with the ability to manage multiple responsibilities, both independently and collaboratively.

This position requires a minimum of two years of experience managing social media platforms (Facebook, Instagram, TikTok, LinkedIn, and YouTube) and at least an Associate’s Degree in marketing, communications, business, or a related field. Relevant internships or equivalent experience may be considered.

This is a part-time position (approximately 20 hours per week for social media and 10 hours per week for Administrative Assistant) and is not benefits-eligible. The schedule may include occasional evenings or weekends to support downtown events and activities.

Key Responsibilities

Social Media Responsibilities

· Develop and implement social media strategies aligned with the organization’s mission and marketing goals on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

· Create engaging content for social media platforms, images, videos, and stories.

· Plan and manage a content calendar to ensure consistent posting and engagement.

· Monitor social media channels and respond to messages, comments, and inquiries in a timely and professional manner.

· Track performance metrics and analyze engagement data to improve outreach and marketing effectiveness.

· Report on social media performance and marketing trends to the Executive Director and marketing committee in monthly meetings.

· Stay current on emerging social media platforms, tools, and best practices.

· Foster positive relationships with merchants and community members through social media engagement.

Administrative Responsibilities

· Support daily office operations and administrative processes.

· Serve as the first point of contact for incoming phone calls and visitors.

· Assist with preparation for Board meetings, merchant meetings, and other organizational gatherings.

· Help manage email correspondence with merchants, businesses, and community members.

· Maintain and update the organization’s contact database in coordination with the Executive Director.

· Assist with planning and coordination of downtown events, including Celebrate Wallingford, Holiday Stroll, Restaurant HOP, and other community events.

· Help maintain and update the organization’s website, including Board information, event listings, and merchandise inventory.

· Monitor and respond to general organizational email inquiries.

· Support scheduling and coordination of the organization’s podcast and assist with content development.

· Maintain familiarity with organizational programs (such as brick, façade, and streetscape programs) to answer basic inquiries from the public and merchants.

Skills and Qualifications

· Minimum two (2) years of experience managing professional social media accounts (Facebook, Instagram, TikTok, and LinkedIn).

· Minimal Associate’s Degree in marketing, communications, business, or a related field preferred. Relevant internships or equivalent experience may be considered.

· Portfolio of previous social media work required, including examples of content creation, campaigns, or accounts managed.

· Strong written and verbal communication skills.

· Professional demeanor and strong interpersonal skills.

· Strong organizational skills and attention to detail.

· Ability to work independently and manage multiple projects.

· Proficiency with Microsoft Office and Google Workspace.

· Experience with Canva or similar design platforms.

· Familiarity with social media analytics and scheduling tools.

· Experience working in nonprofit or small business environments preferred.

Additional Requirements

· Ability to lift to 35 pounds

· Ability to walk short distances within the downtown area to visit businesses when needed

· Position is primarily in-person, with occasional hybrid flexibility as approved

· Must be able to work occasional extended hours for events

Compensation

This is a part-time, non-benefits-eligible position. Compensation is commensurate with experience

Pay: From $22.00 per hour

Work Location: In person

Wallingford Center, Inc

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