The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes.

What You’ll Accomplish:

We have an opening for a Key Account Manager to join our Canadian sales team. This dynamic junior role is responsible for executing a growth plan that aligns the Company strategy within the regional account channel. This role will have particular emphasis on expanding and establishing new business while strengthening relationships with strategic customers in the Greater Toronto Area & Western Canada. The Key Account Manager will report into the Country Manager, Canada, and will typically be working from their home office x2 days a week and x3 days a week in the field visiting accounts.

Key Responsibilities:

New Business Development and Established Account Growth (Primary Focus):

Establish and maintain good business relationships with several new and existing key accounts in the GTA and Western Canada; must be cognizant of their strategic direction, financial strength, challenges, and overall value as a business partner
Visit accounts x3 days a week and collaborate with key customers to drive growth by building strategic in-store partnerships and identifying both opportunities and barriers to overcome
Identify and develop strong working relationships with cross-functional team members including but not limited to marketing, customer service, purchasing and operations
Champion business needs for the accounts, whether direct buy or serviced through a distributor; work with peers to manage and develop the indirect support team to ensure objectives are met

Sales Cycle Ownership:

Develop and manage a business forecast which aligns to goals while ensuring the forecast accounts for market dynamics that are driving the current and future performance, i.e., new areas, new/lost accounts, inventory, account expansion, etc.
Analyze & understand the critical drivers impacting the business and develop strategies and tactics that capitalize on these drivers. Key indicators include POS, OTD, direct/indirect shipments, share development, category index, mix management, spending, returns/markdowns, etc.
Understand and utilize all key measurements available to manage the business pace, i.e., inventory management and SKU productivity
Ensure execution of Canadian marketing strategy and supplement as needed with account-specific programming

Trade-Show and Field Execution:

Create and implement new item launch plans with customers through setup marketing materials such as displays, shippers and other promotional tools
Support and own trade show execution from start to finish, participating in customer tradeshows across Canada

Analysis and Reporting:

Deliver thought leadership within the account to establish Wellness Pet as THE category resource
Communicate crucial market, trade, and competitive information on a timely basis
Leverage and understand reports using Microsoft BI, Planful, and other Salesforce platforms
Build impactful customer reports and presentations when required

Who We’re Looking For

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

Always starts with the consumer
Is dedicated to doing it right the first time
Brings their best every day
Has an “all-in” mindset
Embraces the hard things and does them right away
Owns their outcomes
Gives back to their community

This position is ideal for a junior business builder who is energized by a fast-paced, hands-on, and high-change environment while being passionate about the premium natural pet category. Ideally, our candidate will reside in the Greater Toronto Area and be able to travel to Western Canada once a quarter at minimum.

Other requirements include:

Bachelor’s Degree
1-3 years of proven success and progression within the sales function
Highly analytical with a proven ability and understanding of Key Performance Indicators
Proficiency in Microsoft Office to manage client information, track activities, and produce reports
Effective control of process and projects; detail-oriented and organized
Strong relationship management and presentation skills, including organizational analysis and negotiating
A self-starter with high standards of integrity
Creative thinking and problem-solving abilities
G Driver’s License and access to a personal vehicle
Experience in Salesforce/CPG vision is a plus
Pet industry experience and bilingual speaking considered an asset

Why Work for Wellness Pet

We care about the wellbeing of our people, their families, and their pets. So, we treat every Wellie to a benefits package to support their health, pets, passions, and professional development. These include:

Competitive Salary
Full Health & Dental Benefits
RRSP Match
Work-Life Balance
Pet Perks
Resources to Grow
Culture Coach Connection
Monthly Car-Allowance
3 Weeks’ Vacation and additional personal days
Paid Volunteer Day
Eligible to participate in annual bonus program

Why Wellness Pet?

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

The annual salary range for this position is $76,000.00 to $114,000.00, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate’s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.

Wellness Pet Company

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