Social Media Manager (Part-Time, Miami-Based)

WorkPlay Branding – Miami, FL (Hybrid / In-Person Projects Required)

Compensation: Starting at $20/hr, Part-Time (with room to grow into full-time)

Please fill out the application here: https://forms.clickup.com/8582165/f/85x0n-53777/AJ1GMHX61EG0XT0S7W

About the Role

WorkPlay is looking for a culture-obsessed, design-forward Social Media Manager who lives and breathes the online world the way top lifestyle brands do. Think Glossier, Rhode, Monday Girl, Our Place, Bala, Studs, Parade—that sweet spot where editorial meets community, minimal meets aspirational, and content isn’t just content… it’s a vibe.

This person is equal parts creative director, designer, editor, UGC producer, and community architect. They bring ideas to the table, execute them beautifully, and operate with the speed and initiative of someone who sees what needs to be done and just handles it.

You’re a Perfect Fit If You Are:

Miami-Based (non-negotiable) for shoots, events, and in-person creative days.
Deeply immersed in social culture, branding, and lifestyle content trends.
Proactive to your core — you don’t wait to be asked, you anticipate needs.
An excellent communicator who updates before, during, and after tasks.
Reliable with deadlines, fast turnarounds, and shifting priorities.
Able to self-manage with no handholding or micromanagement.
Adaptable in fast-paced, creative, constantly evolving environments.
A natural curator of aesthetics with strong video + design skills.
Comfortable capturing content, interacting with people, and directing talent.

Please fill out the application here: https://forms.clickup.com/8582165/f/85x0n-53777/AJ1GMHX61EG0XT0S7W

Key ResponsibilitiesContent Creation

Create and publish 2–3+ high-quality posts per week (Reels, TikTok, Carousels, or Stories).
Shoot, edit, and produce short-form video at a high aesthetic standard.
Design on-brand graphics (carousels, templates, editorial layouts).
Strategically plan content for launches, campaigns, member stories, and WorkPlay lifestyle moments.
Maintain aesthetic cohesion across IG, TikTok, Stories, and Threads.

UGC Production & Campaign Management

Source and coordinate UGC creators.
Provide creative direction, references, and mood boards.
Edit UGC deliverables to align with WorkPlay’s visual identity.
Track deadlines, submissions, content rights, and deliverables.
Capture UGC-style content yourself when needed.

Creative Direction & Trends

Present weekly trend decks, idea lists, and visual references.
Identify cultural and aesthetic trends early.
Help evolve and protect WorkPlay’s visual & lifestyle identity.

Community Building

Manage daily engagement: DMs, comments, reposts, member interactions.
Capture community moments at shoots, events, and activations.
Build micro-communities around the WorkPlay lifestyle and brand values.

Marketing & Strategy

Plan weekly content calendars and distribution strategies.
Support campaign narratives, product launches, and storytelling arcs.
Track performance and optimize future content.

Organization & Ops

Maintain clean, organized content libraries.
Manage deadlines, UGC timelines, and production schedules.
Keep workflows streamlined for leadership and cross-team visibility.

Please fill out the application here: https://forms.clickup.com/8582165/f/85x0n-53777/AJ1GMHX61EG0XT0S7W

Work Style Expectations (Non-Negotiable)

You must be someone who:

Communicates proactively — before starting, during execution, and ahead of deadlines.
Thrives in fast-paced, changing environments and stays calm with shifting timelines.
Can create, edit, and publish 2–3 high-quality posts per week without supervision.
Manages your workload independently with zero micromanagement.
Brings solutions, ideas, and next steps — not waiting for direction.
Moves quickly without sacrificing quality or aesthetic consistency.

If you need external structure, slow timelines, or frequent reminders, this role will not be a fit.

Required Skills

Excellent verbal and written communication (proactive updates).
Strong video editing (CapCut, Premiere, or Final Cut).
Strong graphic design capabilities (Figma, Adobe Suite, or Canva Pro).
Understanding of visual marketing, aesthetics, and editorial content.
Ability to thrive in fast-paced environments.
Highly organized, deadline-driven, and detail-oriented.
Comfortable capturing content and directing people in person.

Preferred Skills

Experience managing or creating UGC campaigns.
Experience with lifestyle, editorial, or aesthetic-led brands.
Familiarity with WorkPlay’s style, ethos, and creative direction.
Basic photography skills.
Experience coordinating creators, UGC talent, or micro-influencers.

Compensation

Starting at $20/hr
Approximately 15–25 hours per week to start
Increased pay as responsibilities expand
Opportunity to grow into full-time as performance and needs evolve

Hiring Process

We’re intentional and thorough about hiring the right creative fit.

Application Review
Interview #1
Interview #2
Interview #3 (If Needed)
Paid Test Project
Final Offer

To Apply

Please fill out the application here: https://forms.clickup.com/8582165/f/85x0n-53777/AJ1GMHX61EG0XT0S7W

WorkPlay Branding

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