Head of Brand & Digital Marketing – Yisel Jewelry

Job Summary:
We are seeking a bilingual (Spanish/English) leader to oversee brand, marketing, and digital strategy for Yisel Jewelry. This role focuses on elevating our presence within the Hispanic community, strengthening brand identity, driving engagement and sales, and building scalable systems to organize and optimize all marketing efforts.

. Key Responsibilities

Lead brand strategy, digital marketing, and social media presence
Create and manage annual content & campaign calendar
Produce educational and engaging content (gold, diamonds, services)
Oversee live sales strategy and audience growth
Manage PR, events, and community engagement
Analyze performance and deliver weekly reports (KPIs & metrics)
Develop and implement systems, processes, and workflows to scale marketing operations
Coordinate team and ensure execution across all platforms
Maintain strong in-store presence and customer connection

. Requirements

Proven experience in brand + digital marketing leadership
Strong understanding of the Hispanic market
Experience building systems, processes, and scalable operations
Strong organizational, leadership, and execution skills
Fluent in Spanish and English
Must work on-site and collaborate with team

.Goal

Elevate the brand, systematize operations, build community, and drive measurable results.

Pay: $30.00 - $38.00 per hour

Benefits:

Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Work Location: In person

Yisel Jewelry

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