About the Role
We are seeking a creative and data-driven Social Media Marketing Specialist to join our growing team. In this role, you will be responsible for managing, executing, and optimizing our social media strategy across multiple platforms. Your work will play a critical role in building brand awareness, driving engagement, creating in-house content, and supporting growth through innovative campaigns that resonate with our target audience.
Role Description
This is a full-time role for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for developing and implementing social media marketing strategies, creating engaging social media content, and analyzing performance metrics. Daily tasks will include managing various social media channels, collaborating with the marketing team, and staying updated with industry trends to optimize our social media presence.
Qualifications
- A genuine passion for the beauty / K-beauty industry and strong interest in social media trends.
- Hands-on experience with TikTok seeding strategies (gifting, collaborations, creator outreach) to drive organic awareness and UGC.
- Proven track record of growing and engaging audiences across multiple platforms (Instagram, TikTok, YouTube etc.).
- Strong skills in content creation (copywriting, visual storytelling, video editing a plus).
- Ability to build and nurture an influencer community.
- Familiarity with analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics, etc.) and ability to translate insights into actionable strategies.
- Knowledge of paid social advertising and campaign optimization is a plus.
- Excellent written and verbal communication skills in English (additional languages a plus).
- Highly creative, detail-oriented, and adaptable to fast-moving trends.
- Strong collaboration skills and ability to work cross-functionally with marketing, design, and product teams.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
Company Description
Melixir creates plant-based skin and body care products rooted in Korean wellness culture. Inspired by the power of Asian medicinal plants, we make high-quality products that are effective for sensitive skin. Our products are 100% vegan and cruelty-free. As a certified B Corporation, we are committed to sustainability and ethical practices.
