Company Overview
97Display is a digital growth agency specializing in websites and AI marketing solutions for fitness, martial arts, wellness, and service-based businesses. Our GrowthIQ platform combines AI-driven websites, SEO, lead automation, social media management, and paid ads into one system that helps local businesses convert clicks into clients.
Position Overview
We are seeking a Digital Marketing & AI Specialist to design, implement, and optimize campaigns that drive measurable results for our clients. This role blends digital marketing expertise with AI-powered tools to maximize lead generation, engagement, and conversion.
Key Responsibilities
- Leverage AI tools for blog writing, campaign optimization, and customer engagement.
- Build workflows in HubSpot and MailChimp for lead nurturing and automation.
- Develop AI-driven lead scoring and personalized content delivery.
- Plan and execute multi-channel campaigns across SEO, SEM, paid ads, email, and social.
- Create high-performing landing pages optimized for conversions.
- Implement retargeting campaigns with cost-per-acquisition guardrails.
- Conduct keyword research and optimize web content for search rankings.
- Write and edit engaging blogs, email campaigns, and marketing copy with AI support.
- Track and improve performance with structured data and Core Web Vitals tuning.
- Measure and report on campaign performance using Google Analytics and HubSpot.
- Apply A/B testing and AI-based insights to refine marketing strategies.
- Recommend improvements based on data and competitive analysis.
- Partner with design teams to create compelling assets for digital campaigns.
- Work cross-departmentally in international meetings to ensure marketing alignment.
Qualifications
- 4+ years’ experience in digital marketing, SEO, and campaign management.
- Proficiency in HubSpot, MailChimp, Google Ads, Meta Ads, and WordPress.
- Strong skills in copywriting, keyword research, and content creation.
- Familiarity with HTML, CSS, or CMS platforms a plus.
- Experience with AI tools for marketing content, automation, or analytics.
- Strong analytical skills with the ability to act on performance insights.
- Excellent communication and collaboration skills.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Application Question(s):
- Describe your experience with AI and Automated Workflows?
Education:
Experience:
- Email marketing: 4 years (Required)
- Website management: 4 years (Required)
Language:
Willingness to travel:
Work Location: Remote
