Job Summary:
We are seeking a dynamic and results-driven Digital Marketing specialist to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of various marketing strategies, including paid search, SEO and social media marketing. This role requires creativity, analytical skills, and the ability to work collaboratively with cross-functional teams to enhance our market presence and achieve sales objectives.
Duties:
- Develop and implement comprehensive marketing strategies that align with business goals.
- Manage advertising campaigns across multiple platforms, ensuring effective messaging and targeting (Google Ads and Meta Ads mainly)
- Manage the marketing budget, allocating resources efficiently to maximize ROI.
- Analyze market trends and consumer behavior to identify opportunities for growth.
- Coordinate social media marketing activities to enhance brand awareness and engagement.
- Monitor advertising sales performance and adjust strategies as necessary to improve outcomes.
Experience:
- Proven experience in a marketing management role or similar position.
- Strong background in advertising, budgeting, and performance marketing.
- Familiarity with social media platforms and their advertising capabilities.
- Experience with GA4, Meta Ads, Google Ads and other digital marketing tools is preferred.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Bilingual English - Spanish
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Experience:
- Google Ads: 2 years (Required)
- Social Media Ads: 2 years (Required)
Language:
Work Location: In person
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Ability to Commute:
- Palmetto Bay, FL 33157 (Required)
Ability to Relocate:
- Palmetto Bay, FL 33157: Relocate before starting work (Required)
Work Location: In person
