Job Description
Are you ready to make a splash in the world of retail marketing with the LEGO Group? Come be a part of our vibrant team, where your innovative ideas and partnership will lead to captivating experiences for parents and children. Help us expand our retail footprint, optimize store portfolios, and bring our beloved brand to life in local markets. Let's build something inspiring together!
Core Responsibilities
Our team key objectives are to
- Increase focus on integrating with local markets (US, CA, MX).
- Grow LEGO Retail footprint through expansion and optimization of portfolio of stores.
- Execute the LEGO Retail Global Marketing Plan with excellence.
- Develop and implement innovative approaches to optimally drive footfall and increase traffic to our LEGO Retail stores.
- Capture local opportunities, devise mechanic for contingency and ensure fast local response.
You will contribute to this through
- Collaborate with Retail Marketing Managers to accomplish marketing plans for LEGO® Stores and LEGO.com.
- Facilitate the execution of experiential activities instore to build awareness and engagement with our brand and channels (e.g., Make & Takes, In-store Workshops, Passport Program) for families and kids.
- Contribute to retail marketing program development, including briefing in-store and eCommerce campaigns, and collaborating with creative and media agencies to move to execution.
- Assist marketing team in Americas by coordinating schedules, leading store relations, crafting guides, tracking shipments, and resolving issues.
- Supervise proximity marketing for LEGO Brand Retail stores by running our Mall Marketing partner (Engagement Agents), calendar management, and the development and delivery of assets to support key campaigns, promotions, and product launches.
- Analyze and organize insights and data to advise in-store marketing development and execution.
- Manage processes for month-end and year-end close for the Americas Regional Marketing budget.
- Adapt independently across campaigns and team responsibilities as needed.
- Champion the execution of the global marketing plan and calendar of activity for LEGO Retail in the Americas (AMS), serving as an ambassador for activities across other LEGO Group Business Units.
Play your part in our team succeeding
This role sits in the LEGO Retail Americas Regional Marketing team which falls within the Retail Experiences & Marketing (REM) team within LEGO Retail. You will join a team of other marketeers whose role it is to deliver and complete marketing campaigns within our region, driving both traffic and conversion for our LEGO Retail Stores and LEGO.com.
We deliver the ultimate brand experience for our shoppers and work closely with Store Operations to ensure a strong execution in-store as well as with the LEGO.com team to optimize the traffic going to eCommerce.
In addition, we partner with our Brand teams to integrate into local activity and ensure tight-knit collaboration across the business.
Do you have what it takes?
- Bachelor's degree or equivalent experience in marketing preferred.
- Hands on experience in developing in store and event material and activations including working with external agencies for design, production and execution.
- Demonstrated detail orientation with experience in successful time management, budget management, project management and marketing logistics.
- Relationship builder who can collaborate across functions and business units in a highly matrixed organization.
- Ability to work well both independently and as part of a dynamic, fast running cross-functional team.
- Skilled at championing connections and working collectively across various departments and business divisions.
- Strong attention to details with excellent verbal and written communication.
- Experience with running processes through tools like Microsoft Excel preferred.
- Exhibits resilience, energy, passion, and a can-do attitude!
Hybrid working model
This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
Please note The internal title will be Retail Marketing Coordinator, AMS and the internal level will be Lead Professional.
Compensation
The salary for this position has a range of $81,631.00 - $122,447.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
