We're looking for a
full-time Digital Marketing Specialist to take ownership of Bluetek's marketing strategy and execution. This role is perfect for someone who's creative, data-driven, and motivated to make a measurable impact. You'll work closely with the leadership team to manage campaigns across multiple channels, create engaging content, and strengthen Bluetek's position as the go-to IT partner in Central PA.
This is a career-growth role with room to expand into leadership as Bluetek continues to scale.
What You'll Do
- Develop and manage Bluetek's marketing calendar (campaigns, social posts, newsletters, events)
- Plan, design, and schedule monthly email newsletters to clients and prospects
- Create and post engaging social media content across LinkedIn, Facebook, and other platforms
- Produce short videos (tutorials, highlights, case studies, client spotlights)
- Update and maintain the Bluetek website and blog (WordPress)
- Research prospects, industries, and competitors to fuel campaigns and sales initiatives
- Build and design marketing assets like checklists, guides, case studies, and sales collateral
- Monitor and analyze website and campaign performance (Microsoft Clarity, Google Analytics, etc.)
- Manage and optimize CRM campaigns (GoHighLevel and automation workflows)
- Collaborate with leadership on new ideas, promotions, and community engagement
- Assist with event marketing (client appreciation events, trade shows, webinars)
Skills You'll Use
- Email marketing platforms and campaign automation
- WordPress & website content management
- Canva / Adobe Creative Suite for design
- Social media strategy & scheduling tools
- CRM & sales/marketing automation tools
- Video editing & production (short-form)
- Analytics platforms (Microsoft Clarity, Google Analytics, SEO tools)
Who You Are
- Creative, curious, and detail-oriented
- Skilled in writing, editing, and design with a strong eye for branding
- Tech-savvy and eager to explore new digital tools
- Data-driven with the ability to measure campaign results and ROI
- Collaborative and professional in communication
- Motivated to grow with a scaling IT company and take ownership of projects
- Local to Central PA area
Why You'll Love It Here
- Make a direct impact on a growing MSP's brand and client base
- Gain hands-on experience with the latest marketing tools and trends
- Balance strategic planning with creative execution
- Join a team that values professionalism, innovation, and fun
- Opportunity to advance into a leadership role as Bluetek scales
Requirements
Requirements:
- 1-3 years of digital marketing experience preferred (internships count)
- Able to work full-time (40 hours per week)
- Authorized to work in the U.S. (no visa sponsorship at this time)
- Familiar with our local area: Mechanicsburg and surrounding towns
- Local to our area
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development
