We are The Y, an association that values and is made stronger by its diverse people.
Job Description
The
Social Media Specialist plays a key role in bringing the Y-USA brand to life online by creating engaging, visually compelling, and story-driven content that connects with audiences nationwide. Unlike a traditional business marketing role, this position emphasizes creativity, originality, and the ability to translate ideas into fresh social media content that inspires, educates, and builds community. The Specialist will support Y-USA’s national and local marketing goals by handling day-to-day social media needs, from concepting and designing posts to writing copy and shaping campaigns that reflect the voice and values of the Y-USA. This is a highly creative position for someone who thrives on storytelling, visual design, and innovative digital engagement, not just strategy and analytics. YMCA of the USA (Y-USA) embraces a remote-first working environment which means most employees work remotely from a home office within the continental United States.
We offer a full benefits package including medical, dental, vision, defined benefit plan (retirement savings), defined contribution plan (403(b) plan, life and disability insurances, technology stipend, and generous paid time off, all in a work from anywhere in the continental U.S. workplace.
IMPORTANT REQUIREMENT FOR APPLYING TO THIS POSITION
Because this is a highly creative position, to be considered for this role, applicants must also upload both a cover letter and a portfolio showcasing examples of previous work. Applications without these materials will not move forward.
Qualifications
- 2–4 years of professional experience in social media, including content creation, contributing to content strategy, and managing community engagement.
- Proficiency with social media management tools (Sprout Social preferred, but not required).
- Intermediate or higher skill level with Canva.
- Experience analyzing social media performance data and recommending adjustments to improve content and strategy.
- Strong verbal, written, and interpersonal communication skills.
- Ability to work independently as well as collaboratively within cross-functional teams.
- Strong organizational skills with the ability to problem-solve, prioritize, and manage multiple projects at once.
- Commitment to Y-USA’s core values of caring, honesty, respect, and responsibility.
Essential Functions
- Develop a wide range of social media content (static, dynamic, video) that reflects the Y brand and resonates with diverse audiences across multiple channels.
- Track and evaluate emerging social media trends, advising on their potential application to Y marketing needs.
- Actively engage with social audiences on Y-USA’s channels and appropriate external platforms.
- Collaborate with local Y staff, including occasional visits to facilities, to capture and curate content (domestic travel may be required).
- Identify and leverage user-generated content that supports brand and marketing objectives.
- Monitor and moderate social media channels daily to support brand health and community engagement.
- Contribute creative ideas and recommendations to shape social media strategies.
- Support the writing and editing of traditional marketing copy as needed.
- Provide guidance to internal Y-USA partners and local Ys on social media strategies and best practices.
- Coordinate projects and workflows with contractors and interns.
- Perform other duties as assigned.
