Marketing Content Specialist (Social Media/Digital)
About The Role
Are you a storyteller who can turn our company culture, people, projects and products into scroll-stopping social media moments? This role is perfect for someone who lives in the world of Instagram reels, TikTok trends, and clever LinkedIn posts but also wants to stretch their skillset into broader digital marketing.
Through our partnership with MillerKnoll, Goodmans sells iconic design and re-imagines space for work, learning and healing. We’ve also built a rare company culture that deserves the spotlight. We need your energy, creativity, and knack for rallying coworkers into fun, shareable moments that make people say,
“Wait, I want to work there!”
What You’ll Do
Spot the Trends
- Research social media trends and audience behavior
- Find smart, fun ways to connect them to commercial furniture and interior design
- Know when to turn a meme into marketing magic
Lead the Social Fun - Create and manage a content calendar:
- Several social posts per week (LinkedIn, Instagram, TikTok, Facebook)
- Digital campaign activations
- Rally employees to join in on content creation with group photos, team reels, behind-the-scenes fun
- Engage with our audience by responding to comments and DMs
- Interact with partner and industry posts to boost visibility
Keep Our Website Fresh
- Add customer testimonials that show why people love working with us
- Update project profiles so our best work stays front and center
- Apply SEO best practices to help people find our content
Activate Campaigns
- Support marketing campaigns across digital platforms
- Add your creative twist to keep things engaging and on-brand
Measure & Improve
- Monitor performance against KPIs (engagement, reach, clicks, conversions)
- Deliver monthly reports with insights and ideas for smarter, stronger content
Qualifications
We’re looking for someone who’s more than just a casual content creator. This role is for an emerging marketing professional who has invested in learning the craft of digital marketing and is excited to apply it in a B2B setting.
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- 1–2 years of experience in digital marketing, social media, or content creation (internships count!)
- Strong understanding of marketing principles and how they apply in a B2B environment
- Skilled in writing, editing, and visual storytelling for digital platforms
- Familiarity with SEO best practices and content management systems
- Comfortable using social media management and analytics tools
- Organized and detail-oriented, with the ability to juggle multiple projects
- Outgoing and confident rallying groups of people into creative content opportunities
- Basic graphic design and video editing skills (Capcut, Canva, Adobe Creative Suite, or similar)
- Bonus points if you have experience in B2B marketing and/or the Design/Construction/Contract Furniture industry.
What Success Looks Like In This Role
- Our social channels (LinkedIn, Instagram, TikTok, Facebook) feel alive, consistent, and on-trend—showcasing both our people and our projects.
- Employees are excited (and willing!) to jump into content because you’ve made it fun and inclusive.
- Goodmans campaigns are activated seamlessly, with your creative spin making them shine.
- The Goodmans.com site stays fresh and current with new project profiles, updated testimonials, and SEO-friendly content.
- Engagement is growing, KPIs are trending upward, and your reports offer actionable insights.
Most importantly, our digital presence feels like
us—vibrant, progressive, and people-first—because of the ideas and energy you bring every day.
