Description:
About the Role
The Recruitment Marketing Manager will drive AUSL’s marketing strategy to expand our recruitment pipeline for candidates who will join our renowned teacher training program. This role is responsible for managing multi-channel marketing campaigns, optimizing AUSL’s digital presence, and ensuring the consistent delivery of high-quality marketing materials across the organization. The Recruitment Marketing Manager will closely collaborate with the Communications Manager and members of the Recruitment team to create digital advertising campaigns, design drip email campaigns, contribute to recruitment social media, and manage marketing photography, videography, and marketing materials. This role reports to the Vice President of Marketing and Communications.
Key Responsibilities
Recruitment Marketing (75%)
- Drive strategy to increase the number of qualified applicants
- Lead day-to-day implementation of recruitment marketing tactics to drive website traffic, lead generation, and conversion
- Lead and manage recruitment marketing campaigns across channels:
- Out-of-Home (OOH): Oversee ad placements, creative design, and performance tracking
- Digital: Manage strategy and relationships with external vendors for paid digital campaigns across Meta, LinkedIn, and Google to drive traffic and conversion
- Email Marketing: Support AUSL’s recruitment email campaigns by designing strategy and using Mailchimp and Slate (CRM) to design effective drip campaigns
- Maintain and manage AUSL’s library of marketing materials across recruitment and growth teams
- Respond to and fulfill marketing requests, in collaboration with the Communications Manager
- Maintain and update the AUSL website, ensuring accuracy, usability, and brand alignment
- Manage and evolve AUSL’s referral marketing plan to increase reach and engagement
- Manage various vendor work and relationships such as work with freelance graphic designers, photographers, and print vendors
- Develop key performance indicators and monitor and report performance across marketing channels
Marketing & Brand Execution (25%)
- Conduct focus groups, interviews, and surveys to inform organizational messaging and campaign strategy
- Support development, recruitment and program team events by leading marketing projects and creating print, digital, and video collateral
- Manage the organization’s photo and video library and work with vendors to update the library bi-annually
Requirements:
Qualifications
- 4+ years of marketing experience, preferably in nonprofit, education, or enrollment/recruitment marketing settings, with a preference for a strong track record of effective pipeline recruitment marketing success
- Proven experience managing digital advertising campaigns and vendor relationships
- Understanding of SEO strategy and website management (WordPress or similar platforms)
- Excellent organizational skills with the ability to manage multiple priorities
- Collaborative mindset and experience working on a high-performing team
- Strategic, and detail-oriented, with strong project management skills
