GENERAL SUMMARY: The Digital Marketing Specialist will be responsible for managing and optimizing Element Care’s digital platforms to increase inquiries, engagement, and enrollments. This role combines hands-on execution with creative strategy to support marketing, communications, and enrollment initiatives while driving measurable growth in community awareness and participant enrollment.
Essential Responsibilities:
- Website Management: Maintains and updates the Element Care website in WordPress, ensuring fresh, accurate, and engaging content. Optimizes the site for user experience, accessibility and leads conversion.
- Search Engine Optimization (SEO): Develops and implements SEO strategies to improve search rankings, increase web traffic and boost inquiries. Monitors analytics and provides regular performance reports with recommendations.
- Digital Advertising: Manages paid digital advertising campaigns (Google Ads, Bing, Facebook/LinkedIn Ads, etc.) focused on driving awareness, inquiries and enrollments.
- Email Marketing: Creates, deploys and tracks email marketing campaigns designed to potentials, caregivers and referral partners.
- Digital & Social Media: Creates and manages social media advertising campaigns that highlight enrollment opportunities and Element Care’s impact. Collaborates on content creation that reflects Element Care’s mission and drives calls-to-action.
- CRM Updates (Salesforce): Ensures accuracy to support tracking of referrals, inquiries and enrollments.
- Project Tracking & Reporting: Tracks campaign outcomes and deliverables to ensure deadlines and enrollment goals are met. Provides detailed analytics and reporting on digital marketing performance, inquiries and enrollment trends.
- Digital Trends & Innovation: Stays current with digital marketing trends, tools and best practices Recommends new strategies and technologies to enhance visibility and increase enrollment digitally.
- Performs other duties as needed
Job Specification:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- 2–4 years of experience in digital marketing, including website management, SEO, email marketing, and digital advertising
- Hands-on experience with WordPress (required)
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms, and SEO tools
- Familiarity with Salesforce CRM
- Strong writing and editing skills with attention to detail
- Demonstrated success in developing campaigns that increase inquiries, leads, or enrollments
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Mission-driven with a passion for serving seniors and the community
- Strong understanding of customer service, sales, outreach, and marketing principles and practices
- Excellent computer skills and high-level proficiency with MS Outlook, Word, Excel, and PowerPoint
- COVID Vaccinated preferred.
Compensation details: 60000-78000 Yearly Salary
