Business/Digital Analyst | Atlanta, GA (Remote)Join Yanmar America's global team driving digital transformation and smarter business decisions.At
Yanmar America, we're shaping a more connected, data-driven future - and we're looking for a
high-energy Business/Digital Analyst who turns data and requirements into real-world impact across global marketing and transformation programs.
You'll play a central role in helping teams connect strategy to execution: mapping workflows, simplifying complex processes, creating meaningful dashboards, and driving adoption of CRM/CDP/automation capabilities. You'll collaborate with stakeholders from the C-suite to front-line teams across regions - influencing how Yanmar uses data to drive performance and efficiency.
If you're energized by improving processes, translating data into insight, and leading change through collaboration, this role is built for you.
What You'll DoBusiness Analysis & Process Improvement - Elicit, document, and translate business requirements into clear deliverables.
- Map workflows, identify bottlenecks, and recommend scalable process improvements.
- Support the rollout of global transformation initiatives and ensure alignment across regional teams.
- Define and track KPIs to measure adoption, efficiency, and value realization.
Data Analysis & Decision Support - Partner with data and marketing teams to interpret metrics and surface growth opportunities.
- Build and maintain dashboards and recurring reports for channel and funnel performance.
- Convert trends into concise, actionable recommendations for leadership and business partners.
Digital Marketing Performance & Optimization - Monitor CRM, CDP, and marketing automation platforms to assess performance.
- Identify opportunities for personalization, automation, and customer journey optimization.
- Collaborate with regional teams to strengthen campaign execution and data quality.
Business-Technical Alignment - Act as a liaison between Marketing, IT, and Data teams to ensure clean data flow and integration.
- Support implementation and enhancement of CRM, automation, and analytics tools.
Strategic & Global Support - Contribute to digital roadmaps, planning cycles, and project prioritization.
- Provide insights on customer behavior, digital trends, and competitive benchmarks.
- Support forecasting, budgeting, and ROI modeling for marketing and digital initiatives.
- Communicate effectively with global stakeholders across time zones and cultures.
What You Bring - Bachelor's degree in Business, Marketing, Information Systems, or related field.
- 5+ years of experience in business analysis or a data-driven marketing/digital transformation role.
- Experience with CRM, CDP, and marketing automation systems (e.g., Salesforce, HubSpot).
- Strong analytical, problem-solving, and communication skills.
- Ability to work across cultures, regions, and time zones.
- Knowledge of Agile methods (sprints, backlogs, user stories).
- Proficiency in Power BI, Tableau, or Excel (data modeling, DAX, or Power Query a plus).
- Familiarity with data privacy regulations (GDPR, CCPA) and consent management preferred.
- Bonus: experience with project coordination, A/B testing, attribution modeling, or basic SQL.
Why YanmarAt Yanmar, you'll join a global organization that values craftsmanship, innovation, and purpose-driven work. You'll have the opportunity to collaborate with international teams, lead meaningful digital initiatives, and help shape how we connect with our customers and partners worldwide.
Location: Atlanta, GA (Hybrid preferred)
Travel: Occasional (Employment Type: Full-time
Ready to turn insights into impact?Join Yanmar America and help drive the next wave of global transformation.
Apply today to be part of something bigger. Pay Range: $75,000 - $100,000 per year
