Company Description
We Are Bosch.
At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility, or industry.
Let’s grow together, enjoy more, and inspire each other.
Work
- Reinvent yourself: At Bosch, you will evolve.
- Discover new directions: At Bosch, you will find your place.
- Balance your life: At Bosch, your job matches your lifestyle.
- Celebrate success: At Bosch, we celebrate you.
- Be yourself: At Bosch, we value values.
- Shape tomorrow: At Bosch, you change lives.
Job Description
Position looking for expertise in marketing and brand communications for Bosch Fleet Services in North America. The role involves content creation, campaign execution, and event coordination, aligning with the global Bosch Fleet team. You will gain insight into the North American Fleet Business while developing impactful marketing materials across multiple platforms.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement B2B and B2R marketing campaigns, aligning with go-to-market strategies.
- Content Creation & Digital Media: Lead regional content creation with a focus on digital, ensuring brand consistency across mediums.
- Creative Design: Develop high-quality designs for print, digital, and video using Adobe Creative Suite and other tools.
- Advertising Campaigns: Create and manage multi-channel campaigns, optimizing performance across web, social media, email, and print.
- Event Coordination: Plan and execute sales and marketing events, including trade shows and conventions.
- Social Media & Digital Content: Design branded visuals, manage content calendars, and create SEO-optimized content.
- Video Production: Utilize video editing tools to produce engaging content such as product demos and brand storytelling.
- Brand Management: Ensure marketing materials adhere to Bosch’s brand guidelines and messaging.
- Collaboration & Analysis: Work with cross-functional teams to enhance brand positioning and analyze campaign effectiveness
While gaining an understanding of the North American Fleet Business (Carsharing, Car Rental, Last Mile Delivery, Middle Mil, Long-haul, Telematic companies, vehicle maintenance ecosystem, (partial) autonomous transportation players) you’ll develop new ideas for scalable content with consistent focus on brand tonality, user journey and customer requirements. You will have a passion for creating yourself or with partners visually compelling designs and developing impactful advertising campaigns across multiple platforms. Additionally, you will be leading content and coordination for the execution of sales and marketing events.
The position reports directly to the Vice President / Head of Sales to Mobility and Logistics Service Providers North America at Bosch USA
Qualifications
Minimum Qualifications:
- Bachelor's degree in Communication, Marketing, Graphic Design, Advertising or a related field.
- Must be able to travel domestically and work at conventions
- Highly motivated team player that works independently and takes ownership of tasks and projects
- General understanding of marketing, print production, corporate identity, advertisements and multimedia design.
- Excellent communication & written skills.
- Ability to manage time, multi-task and meet tight deadlines.
- Detail-oriented to produce accurate and high-quality work.
Additional Information
Equal Opportunity Employer, including disability / veterans
- Bosch adheres to Federal, State, and Local laws regarding drug-testing. Employment is contingent upon the successful completion of a drug screen and background check. Candidates who have been offered the position must pass both screenings before their start date.
Your well-being matters at Bosch! We offer a competitive compensation and a benefits package designed to empower you in every area of your life. This includes premium health coverage, a 401(k) with generous matching, resources for financial planning and goal setting, ample paid time off, parental leave, and comprehensive life and disability protection. We're investing in your success!
