Job Description
The E-Commerce Coordinator plays a key role in supporting the growth and daily operations of Givenchy Beauty’s Direct-to-Consumer business ((url removed)). This position reports to the E-Commerce manager and within this role, candidate will collaborate closely with cross-functional partners in media, CRM, creative, and operations to deliver an exceptional client experience, drive conversion, and ensure flawless execution across all digital touchpoints.
This role is ideal for a digitally driven, detail-oriented individual with a passion for beauty, luxury, and eCommerce innovation.
Responsibilities
In this capacity, your duties will be as follows:
Site Operations & Merchandising
- Maintain the DTC product catalog and content (homepages, product pages, banners, offers) in alignment with launch calendars and brand guidelines.
- Partner with the creative, marketing, and HQ teams to ensure all assets are optimized for eCommerce (imagery, copy, SEO).
- Support new product launches, sampling initiatives, and promotional mechanics (GWP, bundles, exclusive offers).
- Monitor product availability and site accuracy; coordinate with supply and operations to address stock issues and updates.
Performance Tracking & Analytics
- Compile and analyze weekly and monthly performance reports covering sales, orders, traffic, and conversion KPIs.
- Track performance of key levers such as AOV, traffic source, and media-driven sales to identify optimization opportunities.
- Maintain trackers for campaign results, promotions, and content performance.
- Create and maintain Ecommerce Roadmap project tracker that includes timelines, owners, and status updates to monitor progress and ensure accountability across cross-functional Ecom teams, including HQ, Operations, and QA
Campaign & Content Execution
- Coordinate site readiness for new launches and brand campaigns, ensuring timely and accurate execution across homepages, landing pages, and PDPs.
- Partner with the CRM and Media teams to align site messaging with paid, owned, and earned media initiatives.
- Support personalization and A/B testing in partnership with HQ, Media, and CRM teams.
Performance Media & Affiliate Support
- Support the execution of performance media and affiliate programs by coordinating assets, tracking links, and campaign updates with the media agency.
- Consolidate weekly performance recaps and assist in monitoring KPIs (ROAS, conversion, CAC) across paid social, search, display, and affiliate channels.
- Collaborate with ecommerce and media leads to ensure landing pages and site experiences are optimized for campaign traffic.
- Support affiliate onboarding and product updates to ensure accurate brand representation and seamless user journeys.
Customer Experience & Process Support
- Partner with Customer Service team to identify site issues or client pain points and propose improvements.
- QA all site and campaign updates pre- and post-launch to ensure flawless client experiences.
- Maintain accuracy of launch calendars, content trackers, and performance dashboards.
