Graphic Designer with Social Media Focus
Annual Salary: $45,000–$55,000
30–35 hrs/week | Benefits-Eligible Full-Time
Location: Cheshire, CT (Hybrid / Flexible)
We are an independent, science-driven pet wellness retailer known for challenging industry norms, prioritizing education over trends, and putting pet health first—always. We are seeking a Graphic Designer with a Social Media Focus to support and elevate our digital content across platforms while helping translate evidence-based concepts into clear, engaging visuals and short-form video for pet parents.
This role is not about chasing virality for its own sake. It’s about credibility, clarity, and creating content that earns trust.
About the Role
This is a benefits-eligible, hybrid role averaging 30–35 hours per week. Compensation reflects reduced hours and flexible scheduling while maintaining high expectations for reliability, execution, and quality.
You will be responsible for the hands-on creation, editing, and posting of social media content across Instagram, TikTok, and Facebook, including both static posts and short-form video and educational visuals. Content direction, educational topics, and priorities will be provided by leadership and subject-matter experts. You will not be expected to brainstorm complex educational content from scratch, but you must be able to execute thoughtfully and accurately based on guidance.
This role is well-suited for:
- A motivated recent college graduate with strong design instincts and digital fluency, or
- A candidate with 1–3 years of experience looking to grow within an education-first brand
You will work closely with leadership and a marketing team that includes store leadership, a marketing manager, web developers, and an email manager. This role requires comfort working independently, openness to feedback and iteration, and a focus on quality over volume.
Growth & Ownership Mindset
The first month in this role will be a learning and adjustment period. You’ll be getting familiar with our brand voice, educational standards, internal workflows, and the way we approach content—so some structure, guidance, and feedback should be expected early on.
After that initial ramp-up, we’re looking for someone who is excited to own and grow this role. Success with us means developing the confidence to think independently, anticipate content needs, and proactively bring ideas, improvements, and solutions to the table. We value people who can look ahead, connect the dots, and continuously raise the quality of their work.
Motivation and curiosity matter here. For the right person, this role is not static—it has room to expand in responsibility, influence, and impact as skills and confidence grow. We are invested in supporting someone who wants to take ownership, learn deeply, and help shape the future of our content and digital presence.
Key Responsibilities
- Create and publish consistent visual and short-form video content for Instagram, TikTok, and Facebook
- Design graphics and visual assets aligned with brand standards and educational goals
- Film, edit, and post short-form video content (Reels, TikToks, Shorts) using simple, efficient tools
- Translate science-based pet nutrition, wellness, and industry transparency topics into accessible visual content
- Collaborate with internal subject-matter experts to ensure accuracy and integrity of educational material
- Maintain a consistent brand voice that is intelligent, honest, and approachable
- Track basic performance metrics and adjust content based on insights (not trends alone)
- Support campaigns, events, product education, and repurposing of long-form content
Required Skills & Experience
- Strong graphic design skills (portfolio or examples required)
- Comfort using Instagram, TikTok, and Facebook, including platform-native tools
- Intimate understanding of Meta platform and the Adobe editing suite
- Ability to create and edit short-form video content using simple tools (e.g., CapCut, in-app editors)
- Strong computer skills and comfort with digital tools, file management, and scheduling platforms
- Working familiarity with AI-powered tools used in content creation and design (e.g., AI-assisted captioning, video editing, design, or content repurposing tools such as ChatGPT, Adobe AI features, Canva AI, CapCut AI, or similar)
- Ability to use AI tools to improve efficiency, iteration speed, and consistency—not to replace judgment, accuracy, or brand voice
- Comfort reviewing, editing, and validating AI-assisted outputs to ensure factual accuracy and alignment with educational standards
- Openness to learning and adapting as new tools and workflows evolve
- Clear written and verbal communication skills
- Ability to learn, accept feedback, and iterate quickly
- Organized, reliable, and able to meet deadlines without micromanagement
Professional experience is a plus but not required for motivated, capable new graduates with strong portfolios.
Strongly Preferred (but Not Required)
- Coursework or experience in graphic design, marketing, communications, media, or related fields
- Comfort working with factual, evidence-based material
- Experience collaborating with subject-matter experts
- Alignment with our values: transparency, ethics, curiosity, and independence
- Bonus: Exposure to pet, nutrition, health, science, or education-based content
What Success Looks Like
- Content that educates without lecturing
- Clean, confident visuals and video that feel human, not scripted or salesy
- Steady improvement in engagement from customers who value learning and trust
- A consistent digital presence that reflects our leadership in the pet wellness space
To Apply
Please submit:
- A brief introduction
- A portfolio or links to relevant social media or design work
- A short note on why educational content matters to you
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Cheshire, CT 06410
