Marketing Specialist

Access Health Services LLC • Full-time • Little Rock, AR, US • 2w ago

The Marketing Specialist will support the enrollment development objectives of the WellQuest River Valley and Ashton Acres by executing an integrated marketing plan that establishes name recognition of both the organization’s brand and its affiliates and drives referrals and enrollments on an ongoing basis to support enrollment growth. This staff member will report directly to the Executive Director.

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

Develops and executes marketing plans and the appropriate collateral materials to market both the WellQuest River Valley and Ashton Acres organizations.
Executes strategic marketing outreach plan.
Tracks and reports on enrollments and keeps administration informed of market outreach efforts.
Assists in the development and routine review of marketing, intake, and enrollment processes.
Meets monthly and annual goals for introductory meetings, presentations, special event partnerships, and enrollments.
Creates and maintains a directory of contacts with target demographic or organizations/individuals.
Executes grassroots outreach tactics targeting consumers and referral sources.
Ensures that all regular referral sources have current information about the organizations and ensures appropriate distribution of collateral materials, as needed.
Ensures budget compliance for all programing related to job functions.
Generates awareness of the organization’s brand and services to the community-at-large and grassroots organizations targeting the older adult demographic.
Establishes, maintains, and updates appropriate social media sites for maximum, positive exposure.
Suggests, plans, and executes events and services that both organizations will use to continually raise the visibility of the organizations and its core services amongst its target audience.
Recommends strong community-based organizations, events and leadership that the organizations should align themselves with and uncovers needs that the organizations can meet without compromising their core mission.
Completes intake assessments and enrollment paperwork, as needed, in order to facilitate timely intake and enrollment.
Other duties as assigned.

General Responsibilities:

Must work the days and hours necessary to perform all assigned responsibilities and tasks. Must be available (especially during regular business hours) to communicate with supervisors, customers, vendors and any other person or organizations with whom interaction is required to accomplish work and employer goals.
Must be punctual and timely in meeting all requirements of performance, including but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable.
Must maintain courteous, professional and effective working relationships with employees at all levels of the organization.
Must develop and maintain courteous and effective working relationships with clients, vendors and/or any other representatives of external organizations.
Must assume responsibility for providing timely, appropriate responses to requests/suggestions/complaints or refer such comments to the appropriate person.
Must communicate information and state problems or challenges to be resolved in a clear, concise, courteous, nondiscriminatory and professional manner, and be able to provide clarification, as necessary.
Must show respect for the opinions of others and behave in such a way as to ensure an atmosphere free from needless interruptions, difficulty and/or discrimination.
Must receive and provide clear, constructive feedback regarding work performance (to/from individuals or groups).
Must handle in a constructive, non-disruptive manner, the multiple business, organizational and interpersonal changes or stresses that may exist in the employee’s work, work processes, dealings with other personnel, and supervision (provided or received). (“Work processes” include but are not limited to, how work is performed, supervised or distributed, how problems are solved and how decisions are made.)
Must be sufficiently adaptable to accept and perform, in a timely and effective manner, work assignments that are outside the normal (day-to-day) routine.
Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished.
Complies with the required provisions of the PACE Program’s Part D Fraud, Waste, and Abuse Compliance Program.
Performs related duties as required. (“Related duties as required” are duties that may not be specifically listed in the class specification or position description, but are within the general occupational series and responsibility level typically associated with the employee’s class of work.)