Job Overview: Brotherdale is seeking a dynamic and results-driven Digital Paid Media Buyer to join our team. This individual will play a pivotal role in driving the success of our client campaigns by managing paid media strategies across platforms such as Meta (Facebook and Instagram), TikTok, Snapchat, and Google Ads. The ideal candidate has a strong analytical mindset, a passion for digital marketing, and 1-2 years of experience in media buying (a must-have). If you thrive in a fast-paced environment and are excited about optimizing ad performance to deliver outstanding results, we want to hear from you!
Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, and Google Ads.
- Analyze campaign performance metrics to ensure KPI achievement and ROI maximization.
- Conduct audience research to refine targeting and ensure ads reach the right demographics.
- Develop compelling ad creatives in collaboration with the creative team to drive engagement and conversions.
- Monitor budgets, pacing, and spend across campaigns to ensure alignment with client goals.
- Perform A/B testing on ad copy, creatives, and landing pages to identify and implement top-performing strategies.
- Generate detailed campaign reports to present insights, performance metrics, and recommendations to clients.
- Stay updated on the latest trends, updates, and best practices in digital advertising.
- Troubleshoot and resolve issues related to campaign performance or delivery.
- Collaborate with the broader team to ensure campaigns align with overall client marketing objectives.
Qualifications:
- 1-2 years of proven experience as a digital media buyer managing campaigns on Meta, TikTok, Snapchat, and Google Ads.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in digital advertising tools and platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, and Snapchat Ads Manager.
- Familiarity with audience segmentation, targeting, and retargeting strategies.
- Excellent organizational and time management skills with the ability to manage multiple campaigns simultaneously.
- Strong communication skills, both written and verbal, for client interaction and reporting.
- Experience with A/B testing and a working knowledge of creative optimization strategies.
- Ability to work collaboratively within a team while also taking initiative on individual projects.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
Ability to Commute:
- Nashville, TN 37203 (Preferred)
Ability to Relocate:
- Nashville, TN 37203: Relocate before starting work (Preferred)
Work Location: In person
