Aloette Brand Coordinator
JOB DESCRIPTION
The Brand Coordinator plays a critical executional role in supporting day-to-day brand operations, ensuring projects move efficiently from concept to launch while maintaining brand consistency and operational rigor.
This role partners daily with the Sr. Director and cross-functional teams to help bring brand strategy, product launches, and campaigns to life in an organized, timely, and on-brand way.
This position is ideal for a detail-oriented, proactive marketer early in their brand career who thrives in a fast-paced environment, enjoys managing multiple workstreams, and is eager to build a strong foundation in brand management within the beauty industry.
KEY RESPONSIBILITIES
Brand Strategy & Execution
- Support the execution of the annual brand plan and marketing calendar for Aloette.
- Coordinate timelines, deliverables, and approvals for brand initiatives to ensure projects stay on track.
- Assist in maintaining brand consistency across all touchpoints, including messaging, visuals, and tone of voice.
- Support the Sr. Director with day-to-day brand needs and special projects.
Product & Innovation Support
- Assist with product innovation and commercialization efforts, including gathering insights, competitive research, and internal documentation.
- Support product launches by coordinating assets, timelines, samples, and cross-functional communication.
- Help manage product information, line lists, and lifecycle documentation, including launches, extensions, and discontinuations.
Campaigns, Content & Community
- Coordinate creative assets, campaign briefs, and content calendars in partnership with Creative, Digital, and External agencies.
- Support UGC and creator initiatives, including tracking content, usage rights, and deliverables.
- Partner with the Digital team to help amplify creator content and support community engagement efforts.
- Support channel-specific programs and promotional activations. Assist in the development and execution of brand campaigns across owned, earned, and paid channels.
Reporting & Performance Tracking
- Track sales performance, promotional activity, and campaign results to support ongoing analysis.
- Assist with compiling reports, recaps, and post-launch reviews.
- Help identify trends, risks, and opportunities through data collection and basic analysis.
Budget & Administrative Support
- Support budget tracking, invoice processing, and expense reconciliation for marketing programs.
- Assist with forecasting support and internal reporting as needed.
- Maintain organized records for campaigns, creators, and vendors.
Market, Consumer & Competitive Insights
- Conduct competitive research and trend monitoring within the beauty and direct-selling space.
- Compile insights into clear summaries to support brand planning and innovation discussions.
- Assist in preparing presentations and internal updates for cross-functional stakeholders.
Cross-Functional Collaboration
- Serve as a key point of coordination between internal teams including Product Development, Digital, Operations, and Finance.
- Support communication with external agencies and partners to ensure smooth execution of initiatives.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1–3 years of experience in marketing, brand coordination, or a related role; beauty, CPG, or lifestyle brand experience preferred.
- Strong organizational skills with exceptional attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong written and verbal communication skills.
- Analytical mindset with comfort working with sales data, reports, and performance metrics.
- Proficiency in Microsoft Office Suite; familiarity with social and digital platforms a plus.
- Must be comfortable working in project management tools, spreadsheets, presentation decks, and shared asset systems to support execution and reporting.
- Passion for beauty, wellness, and brand storytelling.
SUCCESS METRICS
- Projects delivered on time and on brief
- Accuracy and organization of reporting, timelines, and documentation
- Quality of cross-functional coordination and follow-through
- Responsiveness and reliability in day-to-day execution
- Consistent brand standards across materials and channels
ABOUT ASTRAL HEALTH & BEAUTY
Astral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We’re the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our groundbreaking, multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON—all of which are proudly cruelty-free. From skin care and makeup, to body care and 8-Free nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. With innovative and transformative beauty, skincare products and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep.
It is Astral Health & Beauty’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age, disability, or any other non-merit based factor or any other characteristics in accordance with all applicable laws and regulations.
