Marketing Brand & Digital Media Manager

Gracie's on West Main • Full-time • Remote (Leola, PA, US) • $48k - $62k / year • 18h ago

Overview
We are looking for someone to take ownership of our brand presence across social media, websites, digital platforms, philanthropic endeavors and physical marketing assets. This role is ideal for a creative, self-driven marketer who wants hands-on control of content, branding, and storytelling for two well-established, community-focused restaurants.

You will be responsible for shaping how our brand looks, sounds, and feels everywhere—from donations & charity work, to Instagram and websites to T-shirts, signage, and promotions.

Compensation & Benefits

$48,000–$62,000 annually, based on experience
Flexible schedule
Partial remote work
Opportunity to directly shape and grow an established local brand
Room to expand the role as the brand and business grow
Project bonus and work is completed and goals are met
Ability to bring on additional staff to manage and produce as needed
Ongoing bonus for sales performance

Duties

Website & Online Presence

Maintain and update existing websites (menus, events, hours, promotions, imagery)
Coordinate basic SEO and local listing accuracy (Google, etc.)
Ensure online content is current, accurate, and on-brand

Digital Marketing & Social Media

Plan, create, and publish content across platforms (Instagram, Facebook, etc.)
Manage social media calendars, captions, engagement, and basic analytics
Capture and create content (photos, short-form video, stories, reels)
Monitor trends and recommend new content ideas and platforms
Respond to messages, comments, and online engagement when appropriate

Charity and Giving

Be the point person for donations and giving
Help incorporate our giving back to the community and charity into the stories of our businesses
Opportunities for advanced giving that is in co-operation with our goals
Help plan and execute community events to raise money where and when needed

Merchandising & Creative Assets

Help design or coordinate branded materials including:

T-shirts, hats, stickers, signage, and promotional merchandise, Flyers, posters, table tents, and in-house marketing materials

Coordinate print production and manage vendor relationships
Track inventory and reorders of branded merchandise

Marketing Operations & Collaboration

Collaborate with ownership and management on promotions and campaigns
Support events, fundraisers, and community partnerships
Maintain marketing calendars and project timelines
Track performance and provide basic reporting and insights

What we are looking for
Preferred (But Not Required)

Experience in hospitality, restaurants, or local businesses
Graphic design or merchandising experience
Digital marketing, branding or social media experience
Comfortable with creating content (photo/video) and editing
Strong organization and time management skills

Additional Skills

Basic website building (WX etc)
Develop and execute comprehensive digital marketing strategies across social media, search engines, email campaigns, and content platforms to boost brand awareness and engagement.
Manage and optimize paid advertising campaigns using platforms such as Google Ads, Facebook Advertising, and SEM (Search Engine Marketing), ensuring maximum ROI through continuous performance analysis.
Conduct keyword research and utilize SEO tools to enhance website visibility, improve organic rankings, and increase website traffic through effective SEO practices.
Oversee content creation including copywriting, graphic design, and multimedia production using Adobe Creative Suite, Photoshop, and content management systems like WordPress.
Implement conversion optimization techniques by analyzing user behavior with Google Analytics, A/B testing, and marketing automation tools to improve lead generation and sales conversions.
Collaborate with cross-functional teams to develop engaging content for blogs, social media posts, email marketing campaigns, and e-commerce platforms.
Monitor industry trends in digital marketing, social media management, B2B marketing, and analytics to keep strategies current and competitive.
Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
Strong knowledge of digital marketing channels including social media marketing, email marketing, Google Ads (AdWords), Facebook Advertising, and performance marketing.
Experience with content management systems like WordPress and familiarity with HTML, CSS, JavaScript for website updates and customization.
Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite for creating visually compelling assets.
Expertise in analytics tools such as Google Analytics to track campaign performance and inform strategic decisions.
Ability to utilize marketing automation platforms for campaign management and customer engagement.
Excellent copywriting skills tailored for diverse audiences across multiple channels.
Knowledge of e-commerce platforms and strategies to optimize online sales funnels.
Strong understanding of SEO principles including keyword research, on-page optimization, link building, and technical SEO practices.
Familiarity with SQL or other data query languages for advanced data analysis is a plus. Join us as a Marketing Brand & Digital Media Manager if you’re eager to lead innovative digital campaigns that make a measurable impact! We’re committed to fostering a creative environment where your skills can thrive while delivering meaningful results for our brand’s growth.