Date Opened: November 1, 2013
Date Updated: January 23, 2026
Title: Manager of Marketing and PR
Reporting to: Marketing Director
Part/Full-Time: Full-Time
Exempt/Non-Exempt: Non-Exempt
Description
The manager of marketing and public relations is responsible for supporting the director of marketing
and public relations in all aspects of implementing the annual marketing plan. Reporting to the director
of marketing and PR, the manager of marketing and PR is responsible for managing all social channels,
website design, digital paid advertising, email marketing campaigns and creating solid content for all
platforms for Discovery Park of America. They collaborate with the team of creatives to clarify the brand
and the message of DPA across all social channels using one voice. They will help create content for the
website that will strengthen SEO when users search for DPA on different search engines, and establish a
consistent message across all digital sites. He or she works to advertise DPA as a premiere museum and
educational institution with an emphasis on the mission of DPA, which is to inspire children and adults
to see beyond. They also assist in other responsibilities and tasks as assigned by the director of
marketing and PR.
Duties and Responsibilities
- Deliver strong content on social platforms and website
- Improve social channels with more content to increase SEO
- Work with website developer to enhance the user experience on the DPA website
- Interact with users on social platforms and communicate quickly and precisely
- Create a social media marketing plan and schedule posts and blogs in advance
- Develop a strategic social media campaign using Facebook Ads and Instagram to target specific
audience
- Attend big events at DPA which would increase traffic on social networks
- Increase followers / users on all social platforms
- Work closely with the director of marketing and PR, creative and education to create great
content when advertising events or the brand
- Stay up-to-date on the latest social trends and implement the best practices
- Create and manage the large digital sign in front of Discovery Center
- Create and distribute email marketing campaigns to over 15,000+ subscribers (Constant
Contact)
- Manage the podcast “Reelfoot Forward: A West Tennessee Podcast”
Discovery Park of America Human Resources
Discovery Park of America is an equal opportunity employer where all are free from harassment and empowered to succeed.
- Review and revise content for accuracy and quality, including spelling, grammar and
punctuation
- Ability to manage multiple projects and consistently meet deadlines
- Knowledge of Associated Press style
- Ensure correct tone, voice, clarity, flow and structure of content
- Any other projects the manager of marketing and PR may have for the social media manager
Qualifications
- Experienced in networking and relationship building
- Proven sales expertise, marketing skills and ability to develop extensive product knowledge
- Proven success on project teams
- Degree in communications or marketing OR three or more years in area
Key Skill Areas
- Experienced in networking and relationship building
- Proven sales expertise, marketing skills and ability to develop extensive product knowledge
- Proven success on project teams
- Strong copy writing skills
- Degree in communications or marketing OR three or more years in area
- Uphold Core Values and Our Mission: Excellence, Performance, and Accountability. These core
values set the tone in everything we do, help us succeed, make a difference in the community
and provide the best guest experience at Discovery Park of America. It is important that the
person in the position commits themselves to these core value and our mission so that we can
constantly move forward in the same direction together
Additionally, the successful candidate will demonstrate a positive attitude, a willingness to learn, a
proven commitment to DPA and a strong desire to succeed.
To apply, download your application here , fill it out, and email it along with your resume
to jobs@discoveryparkofamerica.com, fax to (731) 885-7276 or drop off at the Discovery Park ticket
window
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid jury duty
- Paid time off
- Vision insurance
Ability to Commute:
- Union City, TN 38261 (Required)
Ability to Relocate:
- Union City, TN 38261: Relocate before starting work (Required)
Work Location: In person