Are you passionate about creating engaging digital content and connecting brands with audiences across social media platforms? We are seeking a dynamic and energetic Social Media Coordinator to lead our social media marketing efforts! In this role, you will develop innovative content strategies, manage multiple social channels, and foster meaningful relationships with our online community. Your creativity and analytical skills will drive brand awareness, boost engagement, and support our overall digital marketing goals. Join us to make a vibrant impact in a fast-paced, collaborative environment where your ideas truly matter!
- Develop and implement comprehensive social media strategies that align with brand objectives and target audiences.
- Create compelling content including graphics, videos, photography, and written posts that resonate across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
- Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
- Optimize content for search engines (SEO) and leverage keyword research to increase visibility and reach.
- Collaborate with the marketing team on branding initiatives, public relations campaigns, and promotional events.
- Use analytics tools like Google Analytics and web analytics platforms to measure campaign success and refine strategies accordingly.
- Engage with followers by responding promptly to comments, messages, and reviews to foster community relationships.
- Coordinate with graphic designers using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for visually appealing content creation.
- Manage paid advertising campaigns on Facebook Advertising to maximize reach and conversions for e-commerce or promotional initiatives.
- Stay current on social media trends, platform updates, and best practices in digital marketing to keep our strategies fresh and effective.
- Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
- Proficiency in content creation tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
- Solid understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
- Experience with social listening tools and social media management platforms such as Hootsuite or Buffer.
- Knowledge of Facebook Advertising platform for creating targeted ad campaigns.
- Excellent proofreading skills with an eye for detail in copywriting and visual content.
- Strong relationship management skills to engage audiences effectively across diverse communities.
- Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail.
- Background in branding strategies, public relations practices, and digital marketing trends is highly desirable.
- E-commerce experience is a plus—familiarity with online sales channels can enhance campaign effectiveness. Join us as a Social Media Coordinator if you’re eager to craft captivating stories that elevate brands! Bring your creativity, analytical mindset, and passion for digital marketing into a role where your efforts directly influence our success story every day!
Job Type: Full-time
Pay: $18.00 - $25.00 per hour
Work Location: In person
