Summary
At the crossroads of fashion and sport, Lacoste creates andliberates movement. Both universal and timeless, the brand transcends culturesand generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries,Lacoste stand out for its unique know-how in each of its areas of expertise,from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guidesall of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500employees on the move to build the future. Committed to making equalopportunities a reality and to revealing potential, the company brings togethertalents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionatepeople within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and theKooples (http://mf-brands.com/).
About The Role
We are looking for a motivated and detail-oriented DigitalMarketing Coordinator to join our Digital team. In this role, you will supportboth email/SMS and paid media marketing efforts, helping to execute campaignsthat engage customers, drive traffic, and support sales growth.
This is a great opportunity for someone early in theirmarketing career who is interested in learning across multiple digitalchannels. You will work closely with cross-functional teams—includingMarketing, Creative, Site, and Analytics—to help launch campaigns on time andcontinuously improve performance.
Key Responsibilities
Email & SMS Marketing
- Assist with building, scheduling, and deploying email andSMS campaigns, including promotions and automated messages.
- Coordinate with design and copy teams to ensure contentaligns with brand guidelines and campaign goals.
- Help track and report on campaign performance (open rates,click-through rates, conversions, etc.).
- Support A/B testing of subject lines, messaging, creative,and send times to improve results.
- Conduct basic competitive research to stay up to date onemail and SMS trends.
Paid Media Marketing
- Support the execution of paid media campaigns acrosschannels such as social and search.
- Assist with creative briefing and coordination to ensure adsmeet platform best practices.
- Help monitor campaign performance and contribute tooptimization efforts.
- Support tracking setup and ensure campaign data is organizedand accurate.
- Contribute to paid marketing initiatives focused on drivingtraffic, conversions, and app growth.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Communications, Business, ora related field.
- 0–2 years of experience or relevant internships in digitalmarketing, e-commerce, or a marketing agency setting.
Skills & Tools
- Strong interest in email, SMS, and paid media marketing.
- Familiarity with email platforms, SMS tools, or digital adplatforms is a plus (training provided).
- Basic understanding of analytics and reporting tools (e.g.,Google Analytics).
- Comfortable working with data and learning new systems.
Soft Skills
Strong attention to detail and organizational skills.
Clear written and verbal communication.
Ability to manage multiple tasks in a fast-pacedenvironment.
Eagerness to learn, test, and grow within digital marketing.
Core Values And Traits
Play as One Team:
- Showing respect towards everyone
- Commitment for the team’s work and decisions
Play With Elegance
- Striving for excellence
- Treating others with fair play and humility
Play By Daring
- Having the courage to speak up, experiment and take initiative
- To explore new opportunities
Play With Tenacity
- Constantly seek continuous improvement
- Learning from our failures
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- This job description is not intended to beexhaustive. They can be changed orally or in writing at any time bythe discretion of management. We as Lacoste associates must alwaysensure that all functions of our position are represented with our core valuesbeing: Accountable, Collaborative, Caring and Audacious.
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