Job Title: Vice President of Sales and Marketing
Location-Mankato, MN
Reports To- CEO
FLSA Status- Full-Time, Exempt (Salary)
Company Overview
Storm Equipment is an expanding business whose purpose is Setting the Future Standard in Snow. Storm’s core business consists of manufacturing and distributing innovative heavy equipment attachments, snowplows, and accessories that serve commercial snow and ice removal contractors. We specialize in challenging the status quo with innovative solutions that push our contractor partners through the storm.
We provide enduring support for our customers, with an emphasis on fostering impactful relationships, and a laser focus on collaborative industry advancement and education. We have your back all the way through the Storm, offering unreasonable hospitality to our customers and industry!
Outside of manufacturing and distribution of snow equipment, Storm also provides the industry with unique value through Storm Chasin’ – a docuseries highlighting commercial removal operations (), and Storm Academy – a first-of-its-kind training ground for year-round snow training and education, in partnership with many of the snow industry’s primary equipment manufacturers ().
Storm Equipment is deeply rooted in the industry we serve. We even still maintain a commercial snow removal business in Mankato to this day! This continually keeps us in touch with our roots as snow contractors, and also serves as the real world launching pad for new products and innovations.
Position Summary
Storm Equipment is hiring a Vice President of Sales & Marketing to architect, lead, and scale the revenue engine behind what we believe will become the largest direct-to-customer (D2C) brand in the snow and ice industry.
This is a senior leadership role for a proven operator, someone who has already helped scale a high-ticket D2C or D2C-adjacent business at $75M+ in revenue and is confident in their ability to help build toward a $500M+ vision over the next decade.
This role owns Sales, Marketing, and Customer Experience (CX) from day one and is responsible for leading, managing, mentoring, and developing the teams within those functions. You will build leaders, establish clear accountability, and create an environment where high-performing, values-aligned teams can thrive.
Storm operates on the Entrepreneurial Operating System (EOS), with a strong emphasis on clear accountability, data-driven decision-making, quarterly priorities (Rocks), and leadership team alignment. This role will fully own and lead the Sales, Marketing, and CX teams, executing on the vision and ethos set by Storm’s founder and CEO.
This is not a “hero salesperson” role. It is an analytical, systems-driven leadership position focused on building scalable teams, predictable revenue, enduring customer loyalty, and a brand that compounds over time.
Key Responsibilities
Revenue & Growth Leadership
- Own Storm’s full revenue engine across Sales, Marketing, and CX.
- Build and manage forecasting, reporting, KPIs, and dashboards that drive clarity and accountability.
- Lead strategic planning for revenue growth across short-, mid-, and long-term horizons.
- Ensure alignment between brand, demand generation, sales execution, and customer retention.
Sales Organization Leadership
- Lead inside sales, outside sales, and account management teams.
- Design and evolve Storm’s D2C sales model for high-ticket, consultative B2B selling.
- Own pricing strategy, sales process, territory structure, and incentive design.
- Develop leaders within the sales organization and hold teams accountable to outcomes.
Marketing Strategy & Oversight
- Own marketing strategy and performance within a hybrid execution model:
- External marketing agency partners
- Internal content and creative ownership (Marketing Coordinator)
- Ensure marketing efforts build trust, brand equity, and long-term demand, not just short-term funnel performance.
- Align content, storytelling, product launches, and campaigns with Storm’s purpose and values.
- Measure marketing effectiveness with discipline and clarity.
Customer Experience (CX) Ownership
- Own CX as a strategic growth lever, not just a support function.
- Lead CX leadership and teams to deliver best-in-class service, technical support, and parts experiences.
- Ensure feedback loops from customers directly inform product, sales, and marketing decisions.
- Build systems that turn customers into long-term advocates.
Culture, Leadership & Scale
- Lead a team of 11-12 across Sales, Marketing, and CX on day one.
- Own Sales, Marketing, and CX accountability within Storm’s EOS framework, including Rocks, scorecards, L10s, and cross-functional alignment.
- Build a culture rooted in Storm’s values: Impactful, Curious, Enduring.
- Hire, develop, and, when necessary, upgrade talent as Storm scales.
- Serve as a visible leader internally and externally, representing Storm with credibility and humility.
Hours
- Full-Time | 40+ hours/week
- Core availability: Monday through Friday, with flexibility occasionally required for events and seasonal demand.
- Travel Requirements: Limited
Qualifications and Experience
- 7+ years of leadership experience in sales, marketing, or revenue roles
- Proven experience scaling a D2C or D2C-adjacent business at $75M+ revenue
- Experience selling high-ticket B2B products ($15k–$100k+ average order value)
- Strong analytical mindset with comfort owning data, metrics, forecasting, and dashboards
- Demonstrated ability to lead and develop multi-functional teams
- Prior experience working within EOS (Entrepreneurial Operating System) or a comparable operating framework preferred but not required
- Deep belief in trust, relationships, and long-term brand equity over short-term gains
- Willingness to relocate to Mankato, MN (relocation assistance available)
- Alignment with Storm’s purpose and core values
Base Salary: $135,000-$175,000 depending on experience Incentive Compensation: Performance-based incentives tied to revenue and divisional performance
Long-Term Upside: Eligibility for phantom stock program after proven fit and impact
PTO: 3 weeks + paid holidays
ICHRA Health Insurance Reimbursement:
Full-time, exempt employees are eligible for ICHRA reimbursement. An Individual Coverage Health Reimbursement Arrangement (ICHRA) is an employer-funded, tax-advantaged health benefit that allows employers of any size to reimburse employees for individual health insurance premiums and qualified medical expenses.
Tuition Scholarship Program:
Storm Equipment highly values Christian education. In order to encourage employees to enroll their children in Christian education programs, Storm Equipment provides a scholarship for 100% of the family cost of tuition at ELS and WELS schools (up to $4,000 per student).
Retirement Contributions:
Storm Equipment sponsors a Savings Incentive Match Plan (SIMPLE) IRA retirement plan. The company provides a matching contribution of up to 3% of each employee’s pay. All employees are eligible. Employees are totally vested in all contributions.
Work Environment
We are committed to providing access, equal opportunity, and reasonable accommodation for persons with disabilities. This position primarily takes place in an office or manufacturing setting, but during off-site events you may be exposed to outdoor environments.
Why Join Storm Equipment?
Storm is not just a workplace… it’s a mission and a movement. We are building something iconic in the snow industry, and we’re doing it with a high-performance team that cares deeply about each other. If you’re the kind of person who thrives behind the scenes, gets energy from helping others succeed, and wants to be a key part of building a legacy brand, we’d love to meet you.
Core Values
All employees must first and foremost demonstrate Storm Equipment's core values (I.C.E.):
- Impactful – to bring solutions that make a significant, positive difference in the lives of all in the industry. Collectively, these solutions will raise the bar to new levels, creating a movement within snow and ice.
- Curious – to explore, question, and redefine possibilities to foster knowledge and innovation with a laser focus on industry advancement and ongoing education.
- Enduring – to provide continuous support and care for our customers, peers, friends, and colleagues. By prioritizing relationships and shared success over business transactions, industry advancement will become long-lasting.
Pay: $135,000.00 - $175,000.00 per year
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
- Tuition reimbursement
Work Location: In person
