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Position Summary
The Search Marketing Senior Analyst is responsible for the day to day coordination of the Calvin Klein North America paid search and SEO programs. As a member of performance marketing team, you will help drive exceptional growth in a fast-paced, data-driven environment. This person will partner with cross-functional teams at Calvin Klein and external agencies to continuously optimize demand and customer growth opportunities.
Responsibilities
SEM
- Monitor campaign performance daily and react to deviations from plan quickly and strategically
- Partner with search agency and engine reps to execute a program that represents a best in class campaign structure and audience strategy
- Assist in sharing search marketing plans and performance for paid and organic search with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans within search to capitalize on trends, support category demand, promotions and/or brand campaigns.
- Submit and manage any creative requests to the creative team to support key promotions, seasonal products and campaign moments for all Search, Shopping and Demand Gen campaigns
- Maintain internal reporting on a weekly basis to ensure source of truth campaign data is tracked and shared with the proper internal stakeholders
- Perform deep dive search analyses often to understand key trends and work with agencies and engine reps to make recommendations or bring forth testing opportunities based on these analyses
- Work cross-functionally with Analytics team for any updates needed for reporting or performance tracking
SEO
- Monitor the marketplace and competitors, keeping the brand informed of industry best practices and updates among all SERP’s. Stay on top of digital marketing trends to keep Calvin Klein at the forefront; Identify and propose new opportunities appropriate for the brand
- Help optimize the Calvin Klein website and advise the ecommerce team on creating new shops & refreshing metadata, bottom copy, and other on page elements based on SEO keyword research and best practices.
- Push for content expansion to stay on top of SEO landscape as trends and ranking metrics evolve.
- Lead efforts to elevate AI adoption across the brand to increase visibility in the space
- Work cross-functionally with the site team for any joint projects or requests to optimize organic search for key category terms by aligning with consumer search behavior to deliver traffic growth. This may come down the pipeline as we enter into new seasonal, promotional, and campaign moments.
- Manage creative copy refreshes across the search account based on the season and brand campaign
- Work cross-functionally with the tech, dev, and SEO agency to help implement any technical updates to the site based on SEO research, best practices, and business goals
- Monitor any SEO implementations to report out and share findings with the respective internal team
Qualifications
- Bachelor Degree Required
- 1 - 2 Years experience preferred
- Understanding of SEM and SEO best practices and experience in AdWords, SearchAds360, Google Search Console; Experience with search, shopping and demand gen campaigns
- Strong grasp of retail math and performance marketing metrics, understanding of efficiency metrics
- Data driven with strong analytical and critical thinking skills; ability to share learnings with the broader team
- Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
- Can-do mindset and team player
- Strong project management skills
This position is not eligible for sponsorship.
Pay Range:$76,300---$103,100
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Your Wellbeing is Our Priority
At PVH, We Offer Competitive, Cost-effective, And Comprehensive Benefit Packages. We Strive To Provide Options When It Comes To Your Health, Finances, And Work-life Balance. This Includes
- Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
- 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
- Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
- Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
- Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
- Education Assistance: Receive support for continued education including tuition reimbursement.
- Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH
here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.
