The Event Marketing Coordinator at Mariano Events leads the strategic planning, execution, and performance optimization of in-store sampling and retail activation programs across key grocery banners nationwide. This role bridges brand strategy, retail compliance, field ambassador execution, and Sampling Intelligence reporting to ensure every activation drives measurable impact. This position reports directly to senior leadership and works cross-functionally with operations, marketing, analytics, and field teams. This position is on-site in our Rochester, NY office.
Core Responsibilities
Campaign Coordination & Execution
- Assist in planning and scheduling in-store demo programs
- Coordinate with operations on demo kit shipments and materials
- Ensure retailer compliance requirements are followed
- Monitor program timelines and flag issues proactively
Field Ambassador Support
- Help confirm staffing for activations
- Ensure ambassadors complete recaps, photos, and store sign-offs
- Review event reports for accuracy and completeness
- Reinforce Mariano Events’ “taste-touch-try” standards
Client & Communication Support
- Join client calls and take notes/action items
- Provide campaign updates and recap summaries
- Support post-event reporting preparation
Performance Tracking
- Help track demo performance and recap data
- Support dashboard updates and reporting tools
- Identify basic trends in engagement and shopper feedback
Growth & Learning
- Assist in building training materials or campaign decks
- Continuously learn retailer guidelines and industry trends
Key Qualifications
• Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication skills, both written and verbal, with a client-facing mindset
• Detail-oriented with a focus on executional excellence and compliance
• Ability to analyze data and translate insights into actionable recommendations
• Proficiency in tools such as Excel, PowerPoint, and project management platforms (e.g., Monday.com); experience with reporting tools like Power BI is a plus
• Self-starter with a proactive, solutions-oriented approach
• Ability to thrive in a fast-paced, high-growth environment
Additional Requirements
• Willingness to work flexible hours as needed to support live activations and client needs
• Ability to travel occasionally for field visits, trainings, or key retail programs
• Passion for food, beverage, and in-store customer experience
Education & Experience Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• 2–4 years of experience in event marketing, experiential marketing, retail activation, or CPG environments
• Experience working with grocery or retail environments (e.g., Whole Foods, Sprouts, Kroger, etc.) is strongly preferred
• Familiarity with field team management, staffing coordination, or ambassador programs is a plus
